Portlaand 2007
Philly08 Sponsor Panel

Advertising Programming

Please note: Programming and schedule subject to change.

Thursday, June 05
2:30 pm to 5:30 pm
Managing Beyond the Numbers
This half-day workshop will offer a new approach to sales leadership, teaching you how to provide the resources and accountability your sales team needs to achieve your paper's financial goals. By arming your salespeople with the right tools, you'll never again need to count the number of calls your staff has made or the number of sales kits they've sent.
Speaker: Stephen Pia, COACH MEdia
2:30 pm to 3:45 pm
Event Marketing: One Plus One Equals Three
How do newspapers find creative ways to produce events? Unfortunately, none of us have mad money to throw at big events these days. We've got to work smarter, do more with less, and find the right partners with shared interests, goals and values. Building strong relationships with the right partners in your market can help you produce some next-level, slamming events. Learn how to choose your dance partners carefully during this lively panel discussion.
Moderator: Paul Curci, Philadelphia City Paper
Panelists: Marty Griswold, Index Publishing, Sandy Stein, Gambit Weekly, Carol Flagg, Jeff Guaracino, Greater Philadelphia Tourism Marketing Corp. and Neal Stewart, Flying Dog Brewery
GET SOME-thing Out of This Convention! How to Take Full Advantage of AAN
Are you a relatively new (or prospective) member wondering how to get the most out of AAN? Or a member who attended previous conventions and left a little dissatisfied because you didn't get any ... new ideas or new contacts? Then this session is for you. Learn about the programs that AAN publishers and their staff value most, along with tips on how to make the most of your alone time with fellow papers here in the City of Brotherly Love. (JOINT SESSION: BUSINESS AND ADVERTISING)
Speaker: Blair Barna, Charleston City Paper
4:15 pm to 5:30 pm
Viral Marketing Using Social Media
Internet forums, blogs, message boards, wikis, podcasts. Picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing. Nearly all of your readers do it. But are they talking about your brand when they do? In this session, you'll learn how to inspire your audience to spread your gospel as well as drive traffic to your website.
Speaker: Scott Michaud, MindComet
Friday, June 06
9:30 am to 10:45 am
Classified System User Groups
Users of Pre-1, BackPage.com and Avenews will meet in separate groups to compare notes and discuss the latest features.
Marketing Your Website to Online-Media Buyers
Learn how to develop sales and marketing materials that appeal to the movers and shakers in the online media industry. This session will help you get your message out to the right buyers and convince them to buy custom sponsorships, ad units and more!
Speaker: Seana Mulcahy, Brand Truth
11:15 am to 12:30 pm
Ad Department Consolidation: Does it Work?
With the decline of classified line ads and increased focus on telemarketing to sell display, a handful of AAN papers have merged their inside- and outside-sales department. In this panel, you'll hear from papers that took this step. The counterpoint -- that classified and retail need to be separate selling forces -- will also be represented.
Moderator: John Heaston, The Reader
Panelists: Blair Barna, Charleston City Paper, Jody Colley, East Bay Express, Cassidy Frazier, The Austin Chronicle and Colin Murray, Isthmus
U Can Haz Yuth
A diverse panel of marketing innovators will discuss how successful brands are connecting with the newest generation of alt-weekly readers.
Moderator: Roxanne Cooper, Alternet.org
Panelists: Heidi Dangelmaier, 3iying, Tayyib Smith, LittleGiant Media, Inc., Patrick Walsh, Sneaker Villa, Jon Grabelle Herrmann, Campus Philly and Meegan Denenberg, Little Giant Media
2:30 pm to 3:45 pm
Auxiliary Publications
Many AAN papers have had success producing highly profitable auxiliary publications -- and many others are thinking about it given the success over the last couple of years of small, niche-oriented city publications. In this panel, you'll hear from publishers and advertising managers about how to get started, what markets to consider and how to incorporate an offshoot publication into your regular sales process.
Moderator: Alan Leveritt, Arkansas Times
Panelists: Alisa Cromer, Metro Newspapers, Jeffri-Lynn Dyer, Oklahoma Gazette, Kenneth Neill, Memphis Flyer, Michael Newquist, Fort Worth Weekly and Nancy Spittle, Boise Weekly
4:15 pm to 5:30 pm
What's Next in Web Video Advertising?
You don't have to be Nikke Finke to know that massive disruption has finally hit Hollywood. As viewers shift their attention from the traditional television platform to online video, and as marketers and brands follow, are there opportunities for alt-weeklies to compete for new national and local ad dollars? The answer is "yes." In this session WorldNow's Adam Gordon will give you a short tour of the current online video advertising landscape and will discuss how you can prepare for emerging technologies and platforms.
Speaker: Adam Gordon, WorldNow
Saturday, June 07
9:30 am to 12:30 pm
Advertising Sales Force Boot Camp
Designed for beginning- and intermediate-level account executives, this workshop will cover basic newspaper ad-sales training topics -- prospecting, negotiating, objections, closing -- and will also offer "next level" skills to more seasoned reps. (REGIONAL SALES TRAINING)
Speaker: Dianne Ciotta, Training Classics
9:30 am to 10:45 am
Online Metrics and Analytics: Engagement vs. Click-Through
By emphasizing click-through rate, the current model of metrics distorts marketers' perceptions of how online advertising works. Microsoft Senior Analyst Richard Huff will discuss how the emerging "engagement" model conveys how each ad exposure - whether display, rich media or search, seen multiple times on multiple sites and across many channels - influences audiences.
Speaker: Richard Huff, Microsoft
The Rumors of Print's Death are Greatly Exaggerated
Many AAN papers are still growing and free-circulation newspapers are spreading like kudzu, yet it's impossible to pick up a newspaper or surf the Internet these days without reading about the imminent demise of print. But the fact that the print-is-dead meme is grossly inaccurate doesn't mean people don't believe it -- even people on your own staff. In this session, Fran Zankowski will address how to deal with the naysayers and keep your salespeople on track in an otherwise toxic environment.
Speaker: Fran Zankowski, Colorado Springs Independent
11:15 am to 12:30 pm
Best Newspaper Web Advertising
This fast-paced session, led by Centro's Katie Risch, will highlight the best campaigns run on alt-weekly websites in the last 12 months.
Speaker: Katie Risch, Centro
2:30 pm to 5:30 pm
The Innovator's Toolbox
In today's highly competitive business climate, creativity can no longer be reserved for artists and inventors. The marketplace is changing rapidly, and to be successful businesses much change with it. Every organization needs people who can bring new ideas to the table. The good news is that ingenuity is not a gift but a skill that can be cultivated. In this fun, interactive presentation, you will learn how to recognize your own creative abilities to help you focus on specific challenges and develop new ideas for tackling them. You'll learn practical techniques you can apply immediately to managing your sales department as well as your personal life.
Speaker: Robert Wilson, Jumpstart Your Meeting!
our sponsors
Pre1
Flying Dog Brewery
DesertNet

Important Deadlines

  • › Discounted Registration: May 9
  • › Hotel Reservations: May 16
  • › Newspaper Display: June 2
  • Show Your Stuff: May 29
hosted by
Philadelphia CityPaper

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