Portlaand 2007
Philly08 Sponsor Panel

Business Programming

Please note: Programming and schedule subject to change.

Thursday, June 05
2:30 pm to 3:45 pm
GET SOME-thing Out of This Convention! How to Take Full Advantage of AAN
Are you a relatively new (or prospective) member wondering how to get the most out of AAN? Or a member who attended previous conventions and left a little dissatisfied because you didn't get any ... new ideas or new contacts? Then this session is for you. Learn about the programs that AAN publishers and their staff value most, along with tips on how to make the most of your alone time with fellow papers here in the City of Brotherly Love. (JOINT SESSION: BUSINESS AND ADVERTISING)
Speaker: Blair Barna, Charleston City Paper
4:15 pm to 5:30 pm
Managing Employee Benefits
Your benefits package must remain competitive to attract and retain good employees, but you're being squeezed by costs -- especially on health insurance. In this session, two employee-benefits specialists will talk about the state of health insurance and offer some creative solutions to contain costs. They will also review the pros and cons of various retirement packages -- including 401k, IRA and profit-sharing plans.
Speakers: Leanne Cindea, Evesham Capital and Mark Mensack, Janney Montgomery Scott
Viral Marketing Using Social Media
Internet forums, blogs, message boards, wikis, podcasts. Picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing. Nearly all of your readers do it. But are they talking about your brand when they do? In this session, you'll learn how to inspire your audience to spread your gospel as well as drive traffic to your website.
Speaker: Scott Michaud, MindComet
Friday, June 06
9:30 am to 10:45 am
Financial Standards 2007
Financial consultant Seija Goldstein will present the results of the annual benchmarking survey. (Closed session, open only to AAN members who participated in the annual survey.)
Speaker: Seija Goldstein, Seija Goldstein Associates
11:15 am to 12:30 pm
Financial Standards Roundtables
Following Ms. Goldstein's presentation, participating papers will discuss the numbers in an informal setting, with an emphasis on sharing ideas about how to reduce expenses.
2:30 pm to 3:45 pm
Auxiliary Publications
Many AAN papers have had success producing highly profitable auxiliary publications -- and many others are thinking about it given the success over the last couple of years of small, niche-oriented city publications. In this panel, you'll hear from publishers and advertising managers about how to get started, what markets to consider and how to incorporate an offshoot publication into your regular sales process.
Moderator: Alan Leveritt, Arkansas Times
Panelists: Alisa Cromer, Metro Newspapers, Jeffri-Lynn Dyer, Oklahoma Gazette, Kenneth Neill, Memphis Flyer, Michael Newquist, Fort Worth Weekly and Nancy Spittle, Boise Weekly
Web-Publishing Benchmarks: How Do You Stack Up?
The results of AAN's first member survey on web publishing will be presented. Learn how you compare to other AAN papers on various financial and operational metrics. (This is a members-only session. Your paper must have participated in the survey to attend.)
Speaker: Todd Stauffer, Jackson Free Press
4:15 pm to 5:30 pm
Future Shock: Why Diversity Is Vital for Business
Changing demographics are affecting attitudes about everything from who can be president to what kinds of images appear on teen magazine covers. As a diverse generation of young people step into the target age demographic of alt-weekly readers, it is vital for publishers and editors to understand the realities of those changes and how they are altering the business and media landscape. In this session, Alden Loury will share advice on how to better reflect community diversity in your paper, and how diverse content, an enlightened newsroom culture and smart hiring, mentoring and retention must intersect in order to achieve and maintain diversity.
Speaker: Alden Loury, The Chicago Reporter
Meeting the Revenue Challenge: Muscling Through Tough Times
Beyond hand-wringing and speculating on the causes, publishers must be prepared to respond to downward trends in sales and revenues. What are the core strategies for reversing the tide? In this session, Laura Dell will explore a five-part model that helps publishers find the answers for their markets, their publications, their staff, and their bottom lines.
Speaker: Laura Dell
Small-Group Discussions for Publishers and Senior Managers
• Killing the Faux Alts
• Dealing with Printers and Paper Prices
Saturday, June 07
9:30 am to 10:45 am
Circulation: Keeping Your Papers on the Street
With the nonstop proliferation of free-circulation products in every market, getting your paper distributed requires smarts and perseverance. Lost stops are inevitable -- how do you replace them? Local politicians and community activists want to move your boxes -- how do you fend them off? Your distribution team is important -- how do you compensate them without busting your budget? In this session, publishers from the Times Shamrock Group will focus on the strategies and tactics they employ to keep their papers on the street in widely diverging markets.
Speakers: Rick Schreiber, Orlando Weekly and Chris Sexson, San Antonio Current
Moderator: Don Farley, Times Shamrock Group
11:15 am to 12:30 pm
Running Your Company for Maximum Value
Whether you are an owner or employee, there are steps you should take to maximize the efficiency -- and ultimately the value -- of your business. This session will focus on the keys to what private equity groups and others in the market look at when evaluating a local or regional publishing business -- important considerations if you're planning to grow, build or sell.
Speaker: Kim Mac Leod, Regional Media Advisors
2:30 pm to 5:30 pm
The Innovator's Toolbox
In today's highly competitive business climate, creativity can no longer be reserved for artists and inventors. The marketplace is changing rapidly, and to be successful businesses much change with it. Every organization needs people who can bring new ideas to the table. The good news is that ingenuity is not a gift but a skill that can be cultivated. In this fun, interactive presentation, you will learn how to recognize your own creative abilities to help you focus on specific challenges and develop new ideas for tackling them. You'll learn practical techniques you can apply immediately to managing your sales department as well as your personal life.
Speaker: Robert Wilson, Jumpstart Your Meeting!
our sponsors
Pre1
Flying Dog Brewery
DesertNet

Important Deadlines

  • › Discounted Registration: May 9
  • › Hotel Reservations: May 16
  • › Newspaper Display: June 2
  • Show Your Stuff: May 29
hosted by
Philadelphia CityPaper

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