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AltWeeklies Wire » The Birth (and Death) of the Cool

AltWeeklies Wire

Jazz Writer Ted Gioia Bites Off More Than He Can Chew in 'The Birth (and Death) of the Cool'new

Gioia presents convincing evidence that people trust brand names less than they did for many years. But he spends endless energy hard-selling the idea that brand-name obeisance has, or has ever had, anything to do with "cool."
Baltimore City Paper  |  Michaelangelo Matos  |  11-24-2009  |  Nonfiction Reviews
Tags: The Birth (and Death) of the Cool, Ted Gioia

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