AAN CAN provides the opportunity to advertise in more than 100 U.S. markets, reaching over 15 million young, active, educated and affluent readers with one convenient buy. If this is the market you need to reach, AAN CAN is your most cost-effective approach.
Alt-Weekly readers are more affluent and more likely to buy than the average consumer, resulting in high interest responses for your goods or services.
Who are Alt-Weekly Readers?
Alternative newsweekly readers are trend-setters and trend-spreaders.
YOUNG
| 18-34 yrs | 36% |
| 18-49 yrs | 68% |
| 25-49 yrs | 55% |
| Male | 51% |
| Female | 49% |
| Single, under 35, no children | 16% |
EDUCATED
| Attended College or College Graduate | 69% |
CONSUMERS
| Activity | Index |
|---|
| Plan to purchase next 12 months |
| •Stereo Equipment | 156 |
| •Personal Computer | 140 |
| •Video Equipment, VCR/Camera | 147 |
| •New Furniture | 134 |
| •Car, Van, Truck, SUV | 134 |
| New Vehicle | 126 |
| Used Vehicle | 141 |
| Will Pay 30,000+ | 135 |
| Heavy/Frequent Users/Buyers |
| •Sporting Goods Stores | 120 |
| •Beer | 134 |
| •Wine | 131 |
| •Heavy Internet Exposure | 122 |
| •Buy Albums Tapes/CDs | 136 |
| •Rent/Buy Video Games | 123 |
| •Rent/Buy VCR Movie/DVD | 120 |
| •Full Service Restaurants | 124 |
| •Movie Theater Attendance | 125 |
| Air Travel:Round Trip |
| •Domestic 6+ (past year) | 129 |
| •Foreign 3+ (past 2 years) | 137 |
| Activities Past 12 Months |
| •Rock/Pop Concert | 166 |
| •Country Music Concert | 130 |
| •Theater/Opera/Symphony | 136 |
| •Exercised Health Club 12+ | 126 |
| •Snow Skiing/Boarding | 133 |
| •Bought 12+ Books | 132 |
| •Rented a Car 5+ | 131 |
| •Stayed Hotel/Motel 10+ Nights | 119 |
| •Attended College/Pro Sports Events 3+ | 136 |
| •Bars/Night Clubs | 144 |
| Business-Influence Purchase |
| •Office Equipment | 128 |
| •Office Supplies | 128 |
| •Influence Business Banking | 121 |
| Other Index Items |
| •College Graduate | 115 |
| •Professional/Technical | 117 |
| •Opinion Leaders | 164 |
Data compiled in a 124 newspaper, 72-market 2007 Media Audit Study. An index compares one number against the total market. A purchase index of 129 means the readers of alternatives are 29% more likely to purchase in next 12 months than the average consumer.
