HuffPost Cites Success of Smaller Alt-Weeklies
march 21, 2013 06:19 pm
Former L.A. Weekly
publisher Michael Sigman says that while the closure of the Boston Phoenix
was "a shock to the alternative weekly ecosystem," many smaller-market alt-weeklies are thriving
These papers, for the most part, continue to be locally owned and operated, often by their founder/editors. Rather than simply selling ads, they seek to create partnerships with local businesses on virtually a door to door basis. Some have become innovators in finding non-advertiser revenue, via local business directories, online stores, social media management or other digital marketing services ...
The Boise Weekly (circulation 32,000) is expanding its reach to serve as something of a hybrid of an alt-weekly and a daily, multimedia news source. AAN executive director Tiffany Shackelford says Boise Weekly owner Sally Freeman, "has positioned her paper to become the local breaking news source in town.