Mobile Ad Networking Companies

The collection below is intended to provide information and ideas for our members to use, but AAN does not endorse any of the sites, products or services listed.
xAd is a mobile ad network that local publishers of all sizes can use to run targeted search and location-based display ads on their mobile sites and apps. xAd works with local and national advertisers, and offers solutions that let publishers monetize their mobile traffic through hyperlocal display ads, sponsored content, enhanced content, and organic search results. xAd works on a revenue share model that is “competitive with industry rates.” The network’s large publisher clients include Forbes, MSNBC, and Pandora.

Verve specializes in working with local media publishers, giving those with mobile sites and apps a way to monetize their unsold ad inventory with ad trafficking and serving. The company invites publishers to manage their own campaigns through the Verve dashboard, and provides additional resources like ad sales training and creative services when needed. Publishers that already have their own sales teams can use Verve’s Local Marketplace to place locally sold mobile ad campaigns on national sites. Verve says it brings incremental revenue to its roster of more than 1,700 clients, including Philly.com, Examiner, and Digital First Media.

AdMob: Developers looking for ways to monetize their mobile applications can use AdMob to run in-app advertising from Google advertisers. AdMob works across most major platforms, including Android, iOS, and Windows Phone 7, and gives local publishers a way to run interactive ad units and custom search ads. AdMob works similarly to Google AdWords, in that it provides publishers and developers with tools to filter ads and runs on a cost-per-click basis. AdMob works with more than 300,000 mobile app developers, including TV Guide Digital and Dictionary.com.

Chitika is an ad network that gives local publishers a way to serve ads to visitors with iOS and Android devices with minimal effort. The network automatically detects when website visitors are coming from mobile devices, and serves those visitors with banner ads that have been designed for iPhone and Android screens. Publishers can choose for themselves whether they prefer to run pay-per-click or pay-per-call ads. Chitika provides publishers with a 60% revenue share. The network’s clients include Topix, ServiceMagic, and MerchantCircle.

YP Local Ad Network: Local publishers with both desktop sites and mobile properties can use YP’s cross-platform distribution network to run locally targeted mobile display ads based on their users’ locations. YP’s Local Ad Network sources ads from more than 500,000 advertisers across 4,600 categories, the majority of which are small to medium-size businesses. Publishers are typically paid on a cost-per-click basis. YP’s Local Ad Network works with more than 300 publishers, including AccuWeather, CityGrid Media, and Where.

Sense Networks: Mobile developers with apps that use location-based data can use Sense Networks to monetize their apps. Sense uses raw location data to predict user behavior and allows advertisers to place audiences into pre-defined segments, like business travelers or luxury shoppers. The network serves smartphone banner display ads through its AdMatch platform based on location, behavioral profiles, and predictive analytics, and mediates any remaining traffic to outside networks. AdMatch is currently limited to Android OS. The platform works with more than 10,000 merchant advertisers, and says its ads provide four times the lift of traditional ads.

Using InMobi, publishers and developers can monetize their mobile products and tap into a network of more than 2,000 advertising partners. InMobi provides coverage across all mobile platforms, and gives publishers access to self-serve tools that they can use to gauge traffic and monetization. Using this information, publishers can make their own data-driven decisions. Publishers can also block advertisers whose ads are not appropriate for their sites. InMobi provides publishers with a 60/40 revenue share. The network’s publisher clients include ABC, Universal, and Fox.

MobPartner: The work on delivering Advertisers Risk-Free Performance-based Marketing Campaigns and help Publishers monetize 100% of their Unsold Traffic. Operating in more than 200 countries, they provide advertisers, publishers and app developers with a uniquely global solution. In addition, MobPartner’s CPA model allows every type of action: CPS, CPL and CPI. How it works: Advertisers define the type of action they wish to achieve from mobile advertising e.g. subscriptions, registration, application downloads, installations, sales leads etc; and specify the price they are will to pay for each action. Advertisers only pay when a conversion is achieved. Publishers select the campaigns they wish to run on their mobile site/app.

LeadBolt runs a blind (focused on in-app advertising, with CPA advertising available) network that includes over 1,000 advertisers and over 1,000 publishers. They specialize in Android and iPhone apps that can provide real-time reporting, optimization options, split testing, auto optimization, language optimization, and landing page optimization parameters. Publishers choose which ad category they’re prepared to accept. Support team approves all ads from advertisers for appropriate content. Their fully-featured self-managed publisher portal including ad control and configuration, reporting, account information and FAQ.

AdFonic is a blind network that has an average of 200 million mobile users monthly and approximately 15,000 publisher sites and apps. AdFonic averages over 4,000 campaigns per month and receives about 80 billion ad requests per quarter. Example advertisers include Samsung, eBay, McDonalds, Tesco, Yell, Groupon and Google. iOS and Android traffic is particularly strong on the Adfonic network. Advertisers use real-time reporting to track and optimize the performance of on-going campaigns. The level of detail in the reporting provides a truly transparent view, including the ability to track right down to creative level to see the number of clicks and impressions by device and country for each campaign. Adfonic also offers app-install tracking enabling advertisers to calculate the exact cost of customer acquisition. Publishers can control all ads displayed on their sites or apps via the ad management console. Adfonic gives publishers visibility of country and platform targeted by the campaigns. Tools for publishers include SDK V 2.0 for iOS and Android, including support for rich media (MRAID), UDID alternatives and full-page ad units. Multiple integration options, including server API, Real-time bidding (RTB) and sample code. Full technical documentation on Developer wiki. Publisher APIs offering full flexibility over the type of ads requested and the way they are returned, for example XML, JSON, URL encoded or raw HTML.

BuzzCity: A blind network with about 3,000 publishers. They are predominantly independent and mobile-focused; they range from mobile social networking to ad-supported download. They have over 300 regular advertisers. These are predominantly mobile companies (70%), although campaigns by brand advertisers include MTN (ZA carrier) and Celcom (MY carrier), Air Asia, Sri Lankan Airlines, Malaysia Airlines, Toyota, Renault, Adidas, Puma, Reebok, Standard Bank (S Africa), Crédit Agricole (FR), Mutuelles de Mans Assurances (FR), Hewlett Packard, Nokia, BlackBerry. They work with all publishers, but specialize in mobile-only services. The audience is primarily users whose experience of the internet is via mobiles. Publishers have the ability to choose which pages to place ads on; graphical or text banners; and set a minimum preferred bid.

Admoda/Adultmoda: Parent company MobVision runs two mobile ad networks a) Admoda targeted at family-friendly advertisers and publishers and b) Adultmoda advertisers and publishers that focus their services on those over the age of 18. The two networks are kept completely separate for brand protection purposes. They are both blind networks but they do include some premium advertising. They have over 3,500 publishers. Please note Admoda/Adultmoda turn down 70% of sites that apply to join the network. The aim is to have the best quality publisher network possible thus giving a higher return for advertisers. New Publisher tools give a comprehensive breakdown, including average CTRs, eCPMs and CPCs for each country to help publishers get the highest return from their inventory. Publishers can drill down into the Top 10 countries, so can focus where they make the most money. Publishers can also log in at any time to see live statistics and latest earnings.

Mojiva: A blind network with 1800 publishers and growing daily. These include: ABC, Univision, NBC Local News, The NFL, Motortrend. They have over 8,000 active campaigns, from advertisers that include: Ford Lincoln, Microsoft, Electronic Arts. Their network reaches 78 million in US and 319 million globally. Publishers have full control over categories of ad appearing on the site or can even accept/refuse a particular ad.

Marchex is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.

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