National Newspaper Project Spotlights Willamette Week
september 29, 2011 04:56 pm
Portland's Willamette Week has been featured in “Who Needs Newspapers?”
— a national project produced by the non-profit organization Valid Sources.
The feature includes video interviews with co-owners Richard Meeker
and Mark Zusman
(who also dons a Champagne-soaked shirt in one photo) as well as a detailed “backgrounder
” survey on how the paper operates:
WW has developed a key strategy to augment print and online advertising income: 17 percent of its total revenue comes from producing public arts, culinary and entertainment events such as MusicfestNW and EatMobile, a Portland food cart festival. The owners describe the staging of these events as a benefit of the newspaper’s ability to “aggregate our audience” through print, online, and social media promotion.
(h/t: Mark Hanzlik, AWN