Regional Sales Training
AAN Digital Sales Bootcamp
Mark your calendars for April 20 and 21, and set your sights on Atlanta.
Researchers and experts continue to tell us that local digital ad revenue is growing rapidly. But are you on the fast track for serious growth? Have you and your staff completely bought in to the digital revolution that will remodel the revenue streams of the future? If not, then you better get on the stick MAGGOT!
Send your sales staff for a one-day sales bootcamp to learn how to sell in this space. Forget that namby-pamby big picture bullshit--we're talking hard-nosed techniques for digital sales success on the front lines.
Below is the schedule for for your perusal.
Friday, April 20
5:30 to 7:30 p.m.
Reception
Saturday, April 21
9 to 9:30 a.m.
Welcome and framing.
Local and online -- it's here and about to break wide open. Are you ready? If not, how can you get up to speed? Blair Barna, Tiffany Shackelford
9:30 to 11 a.m.
Session 1
Digital Sales Strategies That Work
Speaker: Louise Phelps, Phelps Cutler and Associates
11 a.m. to 11:15 a.m.
Break
11:15 a.m. to 12:15 p.m.
Session 2: Social Media Success
The Arkansas Times is seeing double digit sales in the social media space. Social Media Director Kelly Ferguson will walk you through setting the program up, lessons learned, and tips on how you can do this at your company.
12:30 to 1:30 p.m.
Roundtable lunch
1:30 to 3:30 p.m.
Session 3: Make Money Now with Mobile
We will look at location-based advertising and how to market and sell mobile advertising of all kinds. Participants will learn about the technology used, costs, ad-formats, as well as how to map out a sales plan for mobile.
3:30 to 3:45 p.m.
Break
3:45 to 4:15 p.m.
Session 4: Crystal Ball
What's ahead -- what technology should you be looking for and getting trained on now? How can you manage your own destiny and make sure you understand the tools, who they should be sold to and how to sell them.
4:15 - 4:45 PM
Session 5: Wrap Up
Registration Rates
AAN Members
Early rate (before April 6) $85
Regular rate (after April 6) $135
AAN Associate Members
Early rate (before April 6) $135
Regular rate (after April 6) $185
Nonmembers
Early rate (before April 6) $185
Regular rate (after April 6) $235
Click here to register.
Hotel Information
Residence Inn Atlanta Midtown Hotel/17th Street
1365 Peachtree Street
Atlanta, GA 30309
The rate is $89 per room per night. You may make reservations by calling (800) 331-3131 and requesting the AAN Regional Sales Training rate. Or you may click here for online reservations.
The deadline to make reservations at the group rate is Friday, March 30.
Please note: sessions will take place at the Creative Loafing offices, which is a short 10-minute walk from the Residence Inn Atlanta Midtown Hotel/17th Street.
Mark your calendars for April 20 and 21, and set your sights on Atlanta.
Researchers and experts continue to tell us that local digital ad revenue is growing rapidly. But are you on the fast track for serious growth? Have you and your staff completely bought in to the digital revolution that will remodel the revenue streams of the future? If not, then you better get on the stick MAGGOT!
Send your sales staff for a one-day sales bootcamp to learn how to sell in this space. Forget that namby-pamby big picture bullshit--we're talking hard-nosed techniques for digital sales success on the front lines.
Below is the schedule for for your perusal.
Friday, April 20
5:30 to 7:30 p.m.
Reception
Saturday, April 21
9 to 9:30 a.m.
Welcome and framing.
Local and online -- it's here and about to break wide open. Are you ready? If not, how can you get up to speed? Blair Barna, Tiffany Shackelford
9:30 to 11 a.m.
Session 1
Digital Sales Strategies That Work
Speaker: Louise Phelps, Phelps Cutler and Associates
11 a.m. to 11:15 a.m.
Break
11:15 a.m. to 12:15 p.m.
Session 2: Social Media Success
The Arkansas Times is seeing double digit sales in the social media space. Social Media Director Kelly Ferguson will walk you through setting the program up, lessons learned, and tips on how you can do this at your company.
12:30 to 1:30 p.m.
Roundtable lunch
1:30 to 3:30 p.m.
Session 3: Make Money Now with Mobile
We will look at location-based advertising and how to market and sell mobile advertising of all kinds. Participants will learn about the technology used, costs, ad-formats, as well as how to map out a sales plan for mobile.
3:30 to 3:45 p.m.
Break
3:45 to 4:15 p.m.
Session 4: Crystal Ball
What's ahead -- what technology should you be looking for and getting trained on now? How can you manage your own destiny and make sure you understand the tools, who they should be sold to and how to sell them.
4:15 - 4:45 PM
Session 5: Wrap Up
Registration Rates
AAN Members
Early rate (before April 6) $85
Regular rate (after April 6) $135
AAN Associate Members
Early rate (before April 6) $135
Regular rate (after April 6) $185
Nonmembers
Early rate (before April 6) $185
Regular rate (after April 6) $235
Click here to register.
Hotel Information
Residence Inn Atlanta Midtown Hotel/17th Street
1365 Peachtree Street
Atlanta, GA 30309
The rate is $89 per room per night. You may make reservations by calling (800) 331-3131 and requesting the AAN Regional Sales Training rate. Or you may click here for online reservations.
The deadline to make reservations at the group rate is Friday, March 30.
Please note: sessions will take place at the Creative Loafing offices, which is a short 10-minute walk from the Residence Inn Atlanta Midtown Hotel/17th Street.
