"The web audience is now growing much faster than the flight of dead-tree readers is occurring," writes PaidContent's Robert Andrews, who says that November 2010 was the point when the web audience of U.K. newspapers overtook print circulation.
Many media companies are thriving because they're striking a balance between original reporting and curation. See: The Huffington Post, which has a reputation as an evil aggregator but whose beat reporters routinely break stories. Or The Atlantic, one of the country’s oldest thought-leader publications, which has an entire vertical (The Atlantic Wire) that relies on linking out and piggybacking on stories and conversations started elsewhere … The success of these sites proves that curation is its own skill, and a valuable one at that.
Remember last week when we told you about how the NAHJ prohibited a student journalist from live-tweeting its open board meeting? The new board of directors rescinded that policy on its first day.
According to a new report from the video monetization firm FreeWheel, the online video environment is increasingly mimicking the experience of the age-old television ad model, as the standard pre-roll spot is giving way to a far more comprehensive break structure.
We all have our favorite restaurants, but what if you need a roofer, or a CPA, or an intellectual property attorney? These less common searches, what we might call the long tail of local search, represent a large, and largely untapped, portion of the activity that could be much better served by mobile and online services.