The Other Paper To Cease Publication
january 7, 2013 03:57 pm
The Other Paper
in Columbus, Ohio is being shut down by parent company Dispatch Printing
and will print its final issue on January 31.
Dispatch Printing — which acquired The Other Paper in 2011
— owns the city's major daily newspaper as well as former AAN member Alive!
"In viewing the research of who reads the two publications, and after hearing from the local advertising community, it became more and more obvious that one publication would better serve our readers and advertisers," said Michael Fiorile, President and Chief Operating Officer of The Dispatch Printing Co.
Reader feedback indicated that The Other Paper and Alive! had too much overlap between the two publications. Advertiser feedback indicated the two publications didn't have enough differentiation in their audiences. Alive! was judged the stronger brand which led to the final decision.