2014 Digital Conference
San Francisco Jan. 23 - 25, 2014
Program HighlightsDigital Services 100: What do your customers and prospects need to thrive in this new world? How can you maintain and build long-term relationships and make money helping your customers? Includes basic information on GoogleLocal+, directory/citation listings, basic social media and web presences, basic SEO and starter content marketing, i.e. blog posts and SEO-friendly, consumer engaging content.
Digital Services 400: The 100 level Head Wrap gets you in the game. This session will help you own this space locally and take on all competitors, becoming the single most important source of digital services for your clients and prospects. Includes online reviews, video, search engine marketing and advanced search engine optimization techniques.
Mobile Strategy: We weren't kidding. You need a mobile strategy. How do you develop a mobile strategy on the cheap?
Monetize My Digital: Online display ads aren't going to cut it by themselves, so this session explores the future of how to monetize your brand's websites, also on mobile, by deepening direct consumer relationships and building online engagement. Includes additional services like online and social media promotions, online ordering, local information networks, audience extension and engagement tools, including ticketing, deals and the velvet rope model of membership.
Redesigning the Alt-Weekly Model: Design Thinking for Alt-Weeklies: A fun, creative, very interactive 2-hour session designed to get you (editors, publishers, web folks, art folks, and anyone else who's interested) out of your seat and coming up with awesome ideas to reinvigorate, rethink, and maybe even revolutionize the way our papers function. We'll put to use some of the creativity tactics used by Stanford University's famous d.school and build on research done by Alexa Schirtzinger, a John S. Knight Fellow at Stanford, who's working on innovative business models for alt-weeklies.
Roundtables for Publishers and Editorial: Bring your ideas, questions, challenges, and solutions to share.
Show and Tell: Your chance to show one cool digital thing that you did this year -- in five minutes or less.
Schedule-at-a-GlanceThursday, Jan. 23
12 to 5 p.m.
1 to 5 p.m.
Friday Jan. 24
9 a.m. to 5 p.m.
Saturday Jan. 25
9 a.m. to 5 p.m.
Hotel InfoThe fabulous Argonaut Hotel is our home for the Digital Conference once again. Click here to make your reservation. The rate is $170 per night single/double. Make your reservation prior to the cut-off date of Jan. 10 and you will receive a $20 per room per night rebate at check-out. Don't delay.
495 Jefferson Street at Hyde
San Francisco, CA 94109
Tel: (415) 563-0800
Toll-free: (866) 415-0704
For a map and directions to the Argonaut Hotel, click here.
Attendee Registration Info
- AAN Members: $225 early registration; $250 for registrations received after January 10, 2014.
- Associate Members: $225 early registration; $250 for registrations received after January 10, 2014.
- Nonmembers: $250 early registration; $275 for registrations received after January 10, 2014.
- Registration fees include lunch on Friday and Saturday.
Exhibitor Registration Info
- A very limited number of table-top spaces is available for exhibitors. Exhibit space will be assigned in order of registration.
- Exhibit space fee includes one 6' skirted table, and lunch on Friday and Saturday.
- Additional exhibitor fee includes lunch on Friday and Saturday.
- Associate Members: $450 for table-top space and one exhibitor; $225 for each additional exhibitor. Click here to register.
- Nonmembers: $500 for table-top space and one exhibitor; $250 for each additional exhibitor.
- Nonmembers, please send an e-mail to Debra Silvestrin to register.