Jacob Kelderman
is responsible for developing and providing sales and marketing initiatives and products in the automotive category in print and online, as well as building and maintaining relations with the advertising agency industry, on behalf of the Newspaper Association of America. Prior to joining NAA, Kelderman served for 12 years as the executive director for industry affairs and strategic data at the National Automobile Dealers Association. Co-author of “Betting on the Franchise, The Future of Automotive Retailing,” Kelderman has authored numerous reports on the automotive industry.
