AAN News
Advertising: Getting Out the Vote, In Stylenew
While partisan political ads continue to dominate attention, a rapidly growing number of nonpartisan campaigns from recently created groups are trying the tactics of Madison Avenue pros to register new, and especially young, voters.
New York Times |
07-14-2004 10:45 am |
Industry News
Ad Demand for Radio Continues to Erodenew
The U.S. ad recovery may be boosting results for the media industry overall, but it continues to reflect erratic results for individual media. That was evident Tuesday, when the Radio Advertising Bureau released its much-anticipated figures for May advertising sales, which showed erosion, not a strengthening of both local and national advertising demand. The disclosure is the latest in a series of mixed advertising signals within the media industry. Earlier this week, the Magazine Publishers of America released data indicating that consumer magazines finally appear to be getting traction in terms of demand for advertising pages, while recent data from the American Business Media shows demand for business publications remains weak. While the TV marketplace is benefiting from a bonanza of political ad spending, campaign ad budgets don't appear to have boon - yet - for other local media, especially radio or newspapers. Demand for online media continues to surge.
Media Daily News |
07-14-2004 10:40 am |
Industry News
Big Brands Advocate Integrated Marketing Approachnew
Two of the biggest consumer packaged goods marketers urged agencies and marketers to deploy consumer-centric integrated marketing approaches, experiment with new media, and develop holistic marketing platforms that will enable them to execute a single idea across all media. Tim Kopp, section manager, Beauty Care Division, Procter & Gamble, told Ad:Tech-Chicago attendees that it doesn't take a big budget to test and experiment with emerging media including the Web, digital video recorders, and wireless. "You need to be constantly in touch with your consumer beyond the occasional focus group ... You have to look for new ways to connect with consumers," Kopp said Tuesday during the Ad:Tech panel "Big Brands...Big Thinking."
Media Daily News |
07-14-2004 10:37 am |
Industry News
ABC Increases Rates, Changes Single-Copy Rulesnew
Censure for circulation fraud wasn't the only thing on the minds of Audit Bureau of Circulations members during their recent board meeting in Vancouver. ABC is expected to announce later this week a price hike of about 4% for auditing hours. John Payne, senior vice president of communications, said the increase had nothing to do with the current circ fraud revelations concerning the Chicago Sun-Times, Newsday of Melville, N.Y., and Hoy. ABC has not instituted a price increase in two years.
And, to decrease the chances of ABC getting duped again, the board changed some rules pertaining to single-copy sales. One standout: the board voted to cut the amount of days allowed under the "omitted day" rule.
And, to decrease the chances of ABC getting duped again, the board changed some rules pertaining to single-copy sales. One standout: the board voted to cut the amount of days allowed under the "omitted day" rule.
Editor & Publisher |
07-14-2004 10:34 am |
Industry News
San Diego CityBeat Celebrates its 100th Issue, Debuts New Design
07-14-2004 5:45 pm |
Press Releases
New Marketing Strategy for Live Musicnew
Live music has always been an intangible commodity, usually vanishing into the air or bootlegged occasionally by ardent fans (sometimes with a knowing wink by the artist) or packaged as a "live album" and sold at retail. But refinements in CD-burning technology (even Starbucks Corp. is getting into the act, having just inked a deal with Hewlett-Packard Co. to supply some of its stores with CD-burning kiosks) and the rise of legal music-downloading services offer a new scenario.
AdAge.com |
07-13-2004 9:38 am |
Industry News
ABC Slaps Tribune for Circ Fraudnew
he board of directors of the Audit Bureau of Circulations, which just wrapped up its meeting in Vancouver, unanimously voted to slap the Chicago Sun-Times, Newsday of Melville, N.Y., and Hoy for circulation fraud. The most damning of the sanctions: All three papers are to be excluded from next year's FAS-FAX reports, issued every September and March. The reports will explain the absence of the papers by noting they are under "censure." Also, the papers must undergo audits every six months, as opposed to once year and they will be required to "submit to the ABC board a plan of action for correcting their practices."
Editor & Publisher |
07-13-2004 9:08 am |
Industry News
The Stranger Launches New Personals
07-13-2004 3:52 pm |
Press Releases
Catholic Paper Questions Alt-Weekly's Availability to Childrennew
Pittsburgh Catholic apparently believes that its hometown alt-weekly should be wrapped in a brown bag and handed out from behind the counter. "We need to ensure that our children are protected from unhealthy and exploitative images of sexuality," says a representative of the local diocese who thinks it's "unconscionable" that Pittsburgh City Paper is openly distributed in public. “I’m not running a day care center,” City Paper editor Andy Newman tells the paper. “I have a newspaper, and I feel like other people are responsible for supervising their own children.”
Pittsburgh Catholic |
07-12-2004 6:06 pm |
Industry News
Online Research on Used Cars Soarsnew
J.D. Power and Associates reports that online use among used-vehicle buyers has jumped sharply, with 54 percent of late-model used-vehicle buyers using the Web during their shopping process. That's up from 47 percent in 2003, according to the J.D. Power and Associates 2004 Used Autoshopper.com Study released on Wednesday. "This is the most explosive growth in the used-vehicle automotive Internet user rate we have seen in three years," said Dennis Galbraith, senior director of research for J.D. Power and Associates. "Not only are shoppers using the Internet in greater numbers, but also far more of them are finding their purchase decisions are impacted by information found online."
Media Daily News |
07-12-2004 10:06 am |
Industry News
Travel Auctions Next "Big Thing" for Dailies?new
Since The Topeka (Kan.) Capital-Journal ran an online auction in 2002, the first of its kind in the United States, these moneymakers have become increasingly popular at newspapers. More than 175 papers have held auctions since, with the Fort Worth Star-Telegram and The Dallas Morning News two of the latest to do so, in a highly successful joint initiative, in April. Newsday in Melville, N.Y., followed with its own auction in May.
Editor & Publisher |
07-12-2004 9:18 am |
Industry News
ABC Drafting New Action Items In Response to Circ Scandalsnew
The Audit Bureau of Circulations' summer board meeting is still in progress in Vancouver but E&P has learned that newspaper publishers and advertisers have drafted a list of action items addressing the circulation scandals that hit the industry last month.
Editor & Publisher |
07-12-2004 9:16 am |
Industry News
Advertiser Sues Tribune Over Bad Circ Numbersnew
An advertiser sued the Tribune Co. in response to the company's announcement that it inflated circulation numbers at two of its newspapers.
Olympic Carpet's lawsuit alleges that Tribune defrauded advertisers by inflating the figures. Advertising rates are commonly set according to newspaper circulation.
Olympic Carpet's lawsuit alleges that Tribune defrauded advertisers by inflating the figures. Advertising rates are commonly set according to newspaper circulation.
Editor & Publisher |
07-12-2004 9:08 am |
Industry News
Papers in Orange County and Pittsburgh Win Diversity Grants
AAN Staff |
07-12-2004 5:29 pm |
Association News
