AAN News
Atlanta's Strict Judges Make Asylum Elusivenew
Creative Loafing writer Steve Fennessy follows the case of a couple with four children trying to establish in federal court that they have a "well-founded fear of persecution" if they return to Iran. It doesn't bode well for them that they're appearing before William Cassidy in Atlanta. One of the toughest immigration judges in the country, Cassidy rejects more than 10 asylum cases for each one he approves. Most decisions depend on how well refugees tell their stories.
New Cuervo Strategy: Target Upscale, Young-Adult Lifestylenew
With its reputation as a "party catalyst," tequila is associated by many with fond if fuzzy memories (or fantasies) of collegiate wild times involving single shots, spring flings, and other youthful antics. Cuervo, the world's leading tequila brand, believes that that image gives its drink far too little credit and fails to reflect the fact that millions of people now enjoy Cuervo Gold well beyond graduation day into mature adulthood - not only for Cinco de Mayo parties, but year-round.
Media Magazine |
02-26-2004 5:59 pm |
Industry News
Pop-Up Ads = Brand Suicidenew
˜Pop-up at your own peril," warns a paper released this week by English consultancy Bunnyfoot Universality. The findings, which come a week after MSN announced it was banning the dreaded pop-up ads from its network, note that 60% of people tested believe the ads could make them mistrust the brand being advertised. To make matters worse, the study found that 50% of users closed the ads before they fully opened and only 2% saw the name of the brand being advertised. Said Rob Stevens, director-business behavior at Bunnyfoot: Brands are undoubtedly committing commercial suicide by insisting on pop-ups. The effect of such techniques goes way beyond simply annoying the user, they frustrate, they impose and they engender mistrust.
Bunnyfoot Universality |
02-26-2004 10:23 am |
Industry News
Dayparted Content Lures Readers Throughout the Daynew
In its 2003 report, "Online Dayparting: Claiming the Day, Seizing the Night," media research firm Minnesota Opinion Research Inc. discovered significant shifts in media consumption habits among online users of newspaper sites. Peak news reading time is 8 a.m. to 11 a.m. As the day goes on, mainly between 2 p.m. and 6 p.m., interest in the news genre dissipates, while interest in entertainment and event resources picks up the slack. At night, consumers switch gears again to concentrate on jobs, cars, homes, and shopping content.
Media Daily News |
02-26-2004 8:33 am |
Industry News
Study: Consumer Media Usage Higher Than Traditional Research Indicatesnew
An important new study based on a rarely done, but highly regarded form of media research - direct observation of media consumers - is raising new doubts about the veracity of conventional forms of audience measurement, and is providing new ammunition for proponents of new methods, especially Aribtron's portable people meters. The study, which was released Wednesday by Ball State University's Center For Media Design, also suggests planners and buyers may be grossly misallocating advertising budgets across the media mix based on actual media consumption patterns.
Media Daily News |
02-26-2004 8:30 am |
Industry News
Tucson Weekly Celebrates 20 Years in a Big Way
Southern Arizona's alternative
newsweekly marks two decades with a
special issue, new design
(FULL STORY)
02-26-2004 4:50 pm |
Press Releases
Tags: Tucson Weekly
Syracuse New Times Celebrates 35th Anniversary with Redesignnew
The fifth alternative newsweekly founded in the U.S. began as the Orange Pennysaver in 1969 and took its present name the next year in recognition of the end of old established times and the birth of a new counterculture era. The paper risked being shut down in 1984 but was rescued when the current publisher, a Syracuse-area businessman named Art Zimmer, bought it in part as a vehicle to publish his skiing column. The paper celebrates its anniversary with an airy new design and an overview of the paper's history.
Syracuse New Times |
02-25-2004 3:22 pm |
Industry News
Tags: Syracuse New Times, Art Zimmer
Carnivore Thanks Vegetarians for Helping Him Eat More Ethicallynew
Meat-eating reporter Philip Dawdy visits a dairy farm and slaughterhouse to see if they resemble what he saw in videos made by People for the Ethical Treatment of Animals. The horrors don't materialize. Instead, he finds well-cared-for cows that meet their deaths calmly, in less than a second. While he gives PETA credit for advocating humane treatment of animals, he also chides vegans and vegetarians for their social isolation, moral certitude and unappetizing meals.
New York Times Won't Court Short-Attention-Span Readersnew
Chairman Arthur O. Sulzberger Jr. tells a journalism school audience his company has no intention of publishing any youth or commuter papers like the Chicago Tribune's Red Eye. Sulzberger considers such papers "condescending" and degrading to the readership, Mark Fitzgerald reports in Editor & Publisher. Sulzberger says the Times doesn't want to "become less than we are to reach an audience whose needs we wouldn't do a good job of meeting."
E&P |
02-25-2004 1:10 pm |
Industry News
Mag Unit to Launch Agency Credit Clearinghousenew
The Media Credit Association (MCA), a little-known annex of the Magazine Publishers of America that provides credit information and services to magazine publishers to help them collect payments due from ad agencies, has been spun off from the magazine trade group and is aggressively pursuing a broader agenda that would make it a clearinghouse for advertising accounts receivable data--including the media payment, delinquency, and default histories of ad agencies--for all the major media.
Media Daily News |
02-25-2004 8:48 am |
Industry News
Wireless Group Seeks Shop for $100M Ad Pushnew
Adweek |
02-25-2004 2:35 pm |
Industry News
Young Conservatives Steal Tactics from the Leftnew
The media were on campus when University of Colorado Young Republicans held an "Affirmative Action Bake Sale," basing the price of goodies on the buyers' race. "Going to court and being outrageous and being silly is something that liberals have had a monopoly on for years," Brad Jones, the group's chairman, charges. Jared Jacang Maher analyzes the students' rhetorical brain twisters for Boulder Weekly, noting that while they criticize what they call the left's "culture of blame and oppression," they are fashioning themselves as the new victims.
Alternative Newsweeklies Pursue Elusive Political Advertisingnew
Analysts predict that political advertising in 2004 could total $1.3 billion. But will any of those ads find their way into AAN papers? Alt-weeklies should work now to identify candidates "who will be in close races that will require heavy spending right up to Election Day," John Morrison writes in AdRap, published by the Alternative Weekly Network. Advocacy groups can be good prospects for print, he writes, pointing to News & Review CEO/President Jeff vonKaenel's success in selling ads to the Sierra Club and American Civil Liberties Union.
AWN AdRap |
02-24-2004 5:01 pm |
Industry News
Dailies Report Uptick in January Ad Revenuesnew
MediaDailyNews' index of newspaper ad revenues rose to $1.28 billion last month, compared with $1.24 billion a year ago. Ad revenue growth was led by Pulitzer Inc., which rose 8 percent to $28.1 million; McClatchy, up 5 percent to $79.7 million; and Gannett, up 6 percent to $373.6 million. The rest of the sector saw slight increases with the exception of Journal Communications Inc., the publisher of the Milwaukee Journal-Sentinel and other newspapers, whose ad revenue fell 2 percent last month compared to January 2003.
Media Daily News |
02-24-2004 9:48 am |
Industry News
Supreme Court Won't Hear Secret 9/11 Casenew
Reporters Committee for Freedom of the Press |
02-24-2004 8:39 pm |
Legal News
