AAN News
Family Hurt by Bush's Implication about Their Malpractice Suitnew
In a speech in Little Rock, Ark., President Bush used Sara McBee as an example of a doctor who stopped delivering babies because of rising insurance costs that were a "direct result of too many junk lawsuits." What he didn't mention is that McBee is the subject of a malpractice suit for allegedly making delivery-room mistakes that led to an infant's profound brain damage. The child's family is upset because they felt the president's remarks suggested that theirs is a frivolous lawsuit, Doug Smith reports for the Arkansas Times.
Tags: Arkansas Times
AAN Publishers Seek Best Way to Identify Readers
Potential advertisers in alternative newsweeklies want to know not only how many people their promotions will reach but what types of people. How old? How educated? How rich? To supply answers, publishers of AAN papers rely on firms that do market comparisons and readership surveys. But, sometimes, research techniques don't quite deliver what publishers are looking for.
(FULL STORY)
Marty Levine |
02-23-2004 3:35 pm |
Industry News
Non-Profit Begins Paid Marketingnew
With an ad in Parade magazine on Sunday, the American Heart Association will begin its first-ever paid advertising campaign, a $36 million, three-year effort to raise awareness of heart disease and stroke. The group hopes that writing checks will help deliver its message more effectively compared with donated advertising, which often translates into "far from prime time."
New York Times |
02-23-2004 9:43 am |
Industry News
Florida Prison Tries to Turn Inmates into Better Soulsnew
In December, Gov. Jeb Bush dedicated Lawtey Correctional Institute as the state's first "faith-based," government-run prison in the country, Jeffrey C. Billman reports for Orlando Weekly. "I can't think of a better place to reflect on the love of our Lord Jesus than to be here at Lawtey Correctional," said the Catholic governor. On a visit to the medium-security prison, Billman attends a revival, observes the temporary segregation of Muslim inmates and interviews some nervous, unhappy inmates.
Tags: Orlando Weekly
Report: Ad Spending Jumpsnew
With gains across all major media, U.S. ad spending grew 5.1% in 2003 versus 2002, according to a report released Thursday by Nielsen Monitor-Plus. Local magazines had by far the strongest growth, followed by local newspapers and national magazines. Jeff King, managing director of the Nielsen Media Research unit, said the ad climate grew "steadily each quarter throughout 2003." He said that while the last year's growth rate may be difficult to sustain, Nielsen expects healthy ad revenue to continue this year on the strength of political advertising and Summer Olympics ads. First-quarter 2003 started with a slight 1.5% gain. That more than doubled in the second quarter to 3.6% and had jumped to 7.4% by the fourth quarter.
Hollywood Reporter |
02-20-2004 4:05 pm |
Industry News
AAN to Host Reception at ShoWest March 24
AAN Staff |
02-20-2004 7:29 pm |
Association News
Pointblank and New West Form New Publishing Venture
02-20-2004 11:08 am |
Press Releases
Retired Regional Analyst Discloses Motives for War in Iraqnew
U.S. Air Force Lieutenant Colonel Karen Kwiatkowski worked in the Pentagon's Office of Special Plans during the year leading up to the war. The same week the U.S. invaded Iraq, she retired so she could speak openly about what she says she observed: "a neoconservative coup, a hijacking of the Pentagon." Kwiatkowski tells L.A. Weekly's Marc Cooper the search for weapons of mass destruction was a façade—"they didn't expect to find anything"—and offers three motives for the war that never became part of the Republican Administration's spin.
Tags: L.A. Weekly
Gannett Swaps Papers with Georgia Media Chainnew
The deal reminds Nashville Scene writer Matt Pulle of the arrangement Village Voice Media and New Times Media made in October 2002 to each close a paper that competed in a market dominated by the other. That plan threw the Justice Department into a snit. In a surprise move Monday, Gannett traded its only sizable Georgia paper, The Times in Gainesville, to Morris Multimedia in exchange for two small papers in Tennessee. Gannett also acquired two weeklies in Tennessee's Rutherford County. "While the swap of several small newspapers is hardly Comcast buying Disney, it marks the crowning achievement in Gannett's stranglehold of the Middle Tennessee area," Pulle writes.
Nashville Scene |
02-18-2004 7:06 pm |
Industry News
Echo Boomers Distrust Advertisingnew
Echo Boomers like to be in control, don't trust advertising in any media, and are hip to hype, according to new findings by market research firm Yankelovich. The children of the Baby Boom generation, ages 12 to 24, present a unique opportunity for marketers and media agencies if they strive to understand the development of their mindset.
Media Daily News |
02-18-2004 1:57 pm |
Industry News
Gay-Marriage Supporters Drown Out Prayers against Their Causenew
Posing as a heterosexual, Weekly Dig writer Lissa E. Harris infiltrated the crowd opposing acceptance of same-sex marriage outside the State House in Boston last week. A rosary recitation faltered when a man led a chant opposing homophobia. Anti-gay-marriage activists carried signs saying “Adam + Steve = 0 People. Adam + Eve = 6 Billion People.” Inside the State House, Harris writes, she "got confused by the labyrinthine corridors on the first floor and followed a gaggle of protestors from both sides who found momentary common ground as they searched for the stairs."
Tags: Boston's Weekly Dig
Getting the Story Can Be a Question of Race
Brentin Mock |
02-18-2004 11:52 am |
Letters to the Editor
Doing a Drug Named Tinanew
In cities on both coasts, the stimulant crystal methamphetamine has become the party/sex drug of choice among gay men. They call it "tina," Eric Snider reports in Weekly Planet (Tampa). "Tina is attractive because it provides long bursts of energy, a sense of euphoria and well being, and it can make you (along with anyone else who is doing it with you) horny as hell," Snider writes. The downside is that it has the power "to drop its users into a cycle of dependence and depravity, to keep them up for days on end, partying and engaging in extreme, often unprotected, sex." The drug is implicated in the spread of AIDS.
Tags: Creative Loafing (Tampa)
NAA Promotes Efficacy of Newspaper Political Adsnew
Newspapers may be the original grassroots medium, but you'd never know it judging by their piece of the political-ad pie. The Newspaper Association of America's drive to get candidates — and newspapers themselves — to see the potential in political print ads gained impetus last August, however, when its bipartisan poll of 1,200 registered voters nationwide showed that 7 out of 10 regularly read newspapers.
Editor & Publisher |
02-17-2004 9:12 am |
Industry News
Survey: Most Dailies Offer Web-Only Help Wantednew
A new survey finds that 69% of the largest 232 newspapers in the U.S. now offer the option of Web-only help-wanted advertising for employers, compared with 45% in January 2003. The findings were released today by New York-based market research company Corzen Inc.
Editor & Publisher |
02-16-2004 11:04 am |
Industry News
