AAN News
National Ad Sales Up in 2003; Local Sales a Mixed Bag
If the economy is reviving, many AAN papers are still waiting for the signs to show up in their ad revenues. Although national ad sales went up last year, papers reported mixed results in local advertising, their mainstay. Reasons to be hopeful in 2004 include increases in real estate and recruitment ads, diversification of ad categories, and the notion that merchants and the public have grown tired of brooding and want to feel optimistic about their economic prospects again. Sales staff need to "get the message out there" about what alternative newsweeklies have to offer, says Jim Wolf, Village Voice Media's vice president of national advertising.
(FULL STORY)
Ruth Hammond |
01-07-2004 1:49 pm |
Industry News
Flight of Young Viewers Threatens TV Ad Revenuenew
As viewers, especially young men, change their TV habits, ad firms are forced to alter their advertising strategies.
Chicago Tribune |
01-06-2004 9:36 am |
Industry News
2004 May See "Gold Rush" for Digital Tunesnew
Three years ago, digital media company Loudeye began compiling its vast repository of digital music files. The idea of swapping music across the Web was new. No one had yet tried to get consumers to pay to download individual songs. But with consumers fast getting used to the idea of buying songs online, scores of companies are readying launches of digital music initiatives.
USA Today |
01-06-2004 9:32 am |
Industry News
AAN Joins Motion to Intervene in 9/11 Detention Case
AAN Staff |
01-06-2004 3:50 pm |
Legal News
Ripsaw Goes Monthly
The struggling Duluth, Minn., alternative newsweekly marked its fifth birthday by announcing that the Dec. 30 issue would be its last weekly one. In February, Ripsaw will be recast as a glossy monthly arts and news magazine. By adding more local news and coverage of the symphony and ballet, the publication hopes to appeal to readers in their 40s and 50s as well as its present core audience of 18- to 35-year-olds, Publisher/Editor Brad Nelson tells the Duluth News Tribune. News Tribune Publisher Marti Buscaglia sees an opportunity to lure some of Ripsaw's young readers back to the daily paper. (The News Tribune Web site doesn't permit a direct link to the article.)
Duluth News Tribune |
01-05-2004 6:51 pm |
Industry News
Movie Studios Up Ante with Newspaper Insertsnew
In the escalating marketing wars, Walt Disney Studios employed one of the newest tricks, disguised as a kid-friendly treat, this past Halloween.
Hollywood Reporter via E&P |
01-05-2004 1:48 pm |
Industry News
Survey Points to Job Growthnew
Reston-based online job-posting site CareerBuilder.com says 32 percent of the hiring managers surveyed in a recent poll plan to recruit new employees for expansion in the new year. The survey, based on e-mail responses from about 400 hiring managers, says hiring for expanding operations includes improving customer service and supporting the launch on new products or services. In addition, 52 percent will be hiring to replace employees who resigned or were laid off.
Washington Business Journal |
01-05-2004 8:39 am |
Industry News
Experts Predict Slow, Steady Growth in Online Adsnew
Internet advertising analysts are upbeat about prospects for 2004, but they're not indulging in the "irrational exuberance" that characterized the dotcom boom. Rather, they predict a slow and steady rate of growth. Smith Barney CFA Lanny Baker last month predicted a 20 to 25 percent increase in expenditures.
Internet News |
12-31-2003 9:15 am |
Industry News
Employment Advertising on the Risenew
It appears that the newspaper industry got a Christmas present that it's been wanting for the past three years: An increase in help-wanted advertising. The Conference Board said Monday that its Help-Wanted Advertising Index rose in November as many areas of the country saw increases in employment classifieds and the nation's jobless rate trended down again. The Conference Board, which is probably best known for its consumer confidence surveys, also measures the volume of employment advertising in 51 newspapers nationwide every month.
MediaDailyNews |
12-30-2003 9:19 am |
Industry News
Advertising at a Crossroadsnew
For the advertising industry, the first of many changes expected next year will descend as soon as Thursday. That is when a law takes effect that regulates the unsolicited commercial e-mail almost universally derided as spam. The act may ease the problems associated with spam - which now accounts for half of all e-mail traffic - by banning false or deceptive headers on a message that can disguise the sender's identity and empowering the Federal Trade Commission to create a "do-not-spam" list, among other measures.
New York Times |
12-30-2003 9:16 am |
Industry News
Music Retailers Offer Exclusivesnew
Serious record collectors generally do not flip through the CD's and DVD's at Wal-Mart, Best Buy or Target. The music departments in those stores are mainly known for offering a narrow selection of chart toppers. But increasingly mass merchandisers and electronics retailers have become the place to go for music that cannot be found anywhere else. That is because many big name artists with new releases to promote, do not just turn to their labels, they also strike exclusive deals with major retailers.
New York Times |
12-29-2003 8:58 am |
Industry News
Jackson Free Press, San Antonio Current Receive Diversity Grants
Ruth Hammond |
12-29-2003 5:23 pm |
Association News
Year's Ten Top Non-traditional Ad Campaignsnew
Advertising Age |
12-24-2003 7:58 am |
Industry News
Creative Loafing Board Censures Two Members from Cox Newspapersnew
President Jay Smith and his chief financial officer, Charles "Buddy" Solomon, voted against censuring themselves for "violating business and journalism ethical standards" but were overruled by the other six members of Creative Loafing Inc.'s board of directors. The resolution's author, Sterling "Jim" Soderlind, accused the Cox executives of getting "a very good education in the alternative newspaper business while sitting on our board," and then using that knowledge to launch a competing free newspaper, Access Atlanta. John Sugg's Nov. 20 report on the meeting was followed by Smith's response the next week.
Creative Loafing Atlanta |
12-23-2003 4:02 pm |
Industry News
