AAN News
Dailies to Pursue Political Adsnew
Campaign advertising will no longer be the province of television stations if newspaper owners have their way. The New York Times Co. said yesterday it plans to make an "aggressive" bid for election ads next year in the company's namesake paper and The Boston Globe.
Newsday |
12-12-2003 11:38 am |
Industry News
Can Papers Win Back Job Ads?new
"Help Wanted" has taken on a double meaning at newspapers in the past few years. These days, the phrase applies not only to a category of classified advertising they seek, but also to the new ideas those departments need when facing tough competition and a rough job market. One notable exception to this trend may be The Palm Beach Post.
Editor and Publisher |
12-12-2003 11:30 am |
Industry News
L.A. Weekly Founder Recalls Its Progressive Pastnew
After getting fired from Larry Flynt's L.A. Free Press, Jay Levin founded L.A. Weekly and put out the first issue on Dec. 7, 1978. Seed money came from several investors, including actor-producer Michael Douglas. In an interview with Kristine McKenna for the paper's 25th anniversary edition, Levin recalls the grueling early days when the L.A. Weekly was undercapitalized and then grew rapidly. The paper, now owned by Village Voice Media, had a strong emphasis on international as well as local news and was more progressive than it is today, Levin says. But rumors that the office was a hotbed of drug abuse and interoffice sex are wildly exaggerated.
L.A. Weekly |
12-11-2003 5:03 pm |
Industry News
Tags: L.A. Weekly, Jay Levin
Gannett's New Publications Threaten Independent Voices in Indianapolis, Writer Saysnew
The Indianapolis Star debuts its new tabloid, INtake Weekly, today, 12 days after its parent company, Gannett, launched IN, a glossy magazine that competes with the locally owned Indianapolis Woman. Brian A. Howey, writing for the online magazine Indianapolis Eye News, discusses tactics Gannett has used in the past to put newspaper competitors out of business and then raise its advertising rates. "If you're NUVO Publisher Kevin McKinney and his staff, INtake might as well be a gun aimed at your heads," Howey writes. He urges advertisers to continue to place ads in independent publications so Gannett doesn't become their only option.
Indianapolis Eye News |
12-11-2003 1:55 pm |
Industry News
New Youth-Oriented Papers Lack Vision, AAN Says
Free newspapers aimed at young readers are, for the most part, "just dumbed-down versions of a daily newspaper," writes AAN'S Roxanne Cooper, in an editorial published in the International Newspaper Marketing Association's monthly magazine. Basing a newspaper's content on market research instead of a creative vision is getting it backwards. And if young people have such short attention spans, why are so many of them reading books during their commutes?
(FULL STORY)
Roxanne Cooper |
12-11-2003 11:08 am |
Industry News
Court Ruling to Impact Political Ad Revenuenew
By the narrowest of margins, the U.S. Supreme Court let stand Wednesday a controversial campaign finance reform law that severely restricts political advertising in the weeks before an election.
Media Daily News |
12-11-2003 9:12 am |
Industry News
Alternative Weekly Food Writers Win National Awards
AAN Staff |
12-11-2003 6:47 pm |
Association News
Tags: Editorial
Online Ad Revenue Returns to 2001 Levelnew
he online advertising sector achieved its biggest moneymaking quarter in two years in Q3, as revenue reached an estimated $1.745 billion, according to figures released Tuesday.
Adweek |
12-10-2003 9:20 am |
Industry News
John Bartlow Martin Contest Seeks Public Interest Articles
12-10-2003 4:47 pm |
Press Releases
Tags: Editorial
Dailies Invest in New Online "Dating" Productsnew
Large media companies such as Knight Ridder and The Washington Post Co. are taking a serious interest in an emerging new Internet organizational model that could offer new kinds of classified advertising opportunities.
Advertising Age |
12-09-2003 9:37 am |
Industry News
Study: Users Like Legit Marketing Emailnew
Despite all the hype surrounding the consumer backlash to email marketing, the majority of online users say they generally appreciate receiving legitimate email marketing messages, and are usually able to distinguish between legitimate offerings and spam. These are among the surprising findings of a survey of 1,054 U.S. adults conducted by Harris Interactive for Digital Impact.
Media Daily News |
12-09-2003 9:25 am |
Industry News
Upbeat Scenario for Advertising Expendituresnew
Citing a growing litany of positive indicators including a sustained economic expansion, improving profits among big marketers, the so-called "quadrennial effect" and a re-expansion of the dot-com advertising category, three major media agencies Monday issued new, more upbeat scenarios for the advertising economy.
Media Daily News |
12-09-2003 9:22 am |
Industry News
Miller Lite Ads Turn Tables on Coorsnew
Sales for long declining Miller Brewing Co. brand have risen in the past 13 weeks, since the brewer launched TV spots comparing its carbohydrate and calorie content to rival Adolph Coors Co. and Anheuser-Busch brands. Industry insiders credit the campaign for the boost.
AdAge.com |
12-08-2003 10:26 am |
Industry News
Zenith: U.S. Ad Spending to Rise 5%new
Citing improving corporate profitability and more than $1 billion in incremental ad spending from the so-called quadrennial effect of the U.S. presidential elections and the Olympic Games, Zenith said it now expects U.S. ad spending to grow 5.0 percent in 2004.
MediaPost's Media Daily News |
12-08-2003 10:23 am |
Industry News
Supreme Ct. Hears Oral Arguments in Favish Casenew
Slate |
12-08-2003 2:44 pm |
Legal News
