AAN News

Anchorage Press Editor Moves to Honolulu Weeklynew

Robert Meyerowitz will find average temperatures 60 degrees warmer when he leaves Alaska in January to become editor of Honolulu Weekly. "In the five years that Meyerowitz has been editor, the Press has largely forsaken potty mouth to produce thoughtful and provocative journalism that you didn't have to agree with to admire," writes Rosanne Pagano in the Anchorage Daily News. Pagano, a journalism professor at the University of Alaska Anchorage, praises the Press (which is not an AAN member) for its wide range of stories, including a probe of a for-profit business that managed rural school districts.
Anchorage Daily News  |  12-05-2003  1:38 pm  |  Industry News

New Regs for RX Ads on the Way?new

The Federal Trade Commission wants the Federal Drug Administration to drop its requirements that pharmaceutical print ads run detailed drug side-effects listings. Instead, it wants drug companies to be allowed to use the same kind of "brief summary" risk warnings in print ads that are now used in broadcast commercials.
Advertising Age  |  12-04-2003  8:38 am  |  Industry News

Record Growth Predicted for Online Shoppingnew

Online shopping is expected to grow faster this holiday season than it has since the peak of the Internet frenzy in 2000, even as some analysts predict moderate growth in retail sales over all. And much of the growth is being driven by search engines like Google and other sites like Amazon and the online marketplace eBay, which are sending shoppers to tens of thousands of online stores, many of them small, independent operations.
New York Times  |  12-04-2003  8:33 am  |  Industry News

Using Someone Else's Art

Alice Neff Lucan  |  12-04-2003  12:51 am  |  Legal News

Awards Contest Entry Forms Available

AAN Staff  |  12-04-2003  6:10 pm  |  Association News

Entertainment Listings Magazine to Debut in Chicagonew

Time Out Chicago will debut next September, entering an already crowded field of publications with extensive entertainment listings in that city, David Carr reports for The New York Times. Distribution of the weekly magazine will be through mailed subscriptions and newsstand sales. “They have been successful in a number of markets, but I don’t think they have ever come into a market that does listings as well as we do,” Jane Levine, publisher of the Chicago Reader, told Carr. Time Out Group also publishes Time Out New York and Time Out London.
New York Times  |  12-03-2003  5:25 pm  |  Industry News

Market Research Drives Creation of New “Youth” Papersnew

To attract young readers, media companies are publishing free newspapers that capsulize the news and emphasize jazzy graphics. New York Times reporter Jacques Steinberg describes what research studies say young readers want and how new papers like Quick, published by Belo Corporation in Dallas, and the 5 Minute Herald, published by Knight-Ridder in Miami, seek to address their needs and capture advertising dollars.
New York Times  |  12-03-2003  5:17 pm  |  Industry News

New Times Broward-Palm Beach Invents Anarchists’ Storynew

New Times reveals its exclusive story claiming that antiglobalization anarchists planned to infiltrate the Republican Governors Association meeting in Boca Raton, Fla., was a ruse. Supposed author Greg O’Shube himself was a hoax; the name is an anagram for George Bush. O’Shube’s surrogate even created a Web site for the invented group, Anarchists for a Better State. “It’d be easy to say this story is about some bigger issue, like the fact that reporters all too often base stories on e-mails and websites, with little actual reporting…. But, hell, what it really was about was simply pulling one over on smarty-pants scribes and TV reporters,” O’Shube writes.
New Times Broward-Palm Beach  |  12-03-2003  4:24 pm  |  Industry News

Advertising Moving From "Push" to "Pull"new

Speaking at the Measuring Media in the Future conference organised by the Institute of Practitioners in Advertising on Tuesday, Professor John Naughton said: "The ball game is over. We're moving from an economic system dominated by push media and moving to a completely different world which is a pull world - where consumers are empowered by digital technology and only get what they want."
MEDIAWEEK.com  |  12-03-2003  9:30 am  |  Industry News

Study: Markets Influenced by Elite Consumersnew

That consumers shape markets is a truism, but their influence is probably understated and certainly not fully understood. Eric von Hippel, a professor at the Sloan School of Management at the Massachusetts Institute of Technology, argues that a huge swath of innovation can be traced to elite consumers whom he calls lead users. These imaginative and technically adept consumers spot a need and invent a solution, often changing whole industries, from sports to software.
New York Times  |  12-03-2003  9:23 am  |  Industry News

"Cool Hunters" Target Advertisingnew

The question haunting Madison Avenue these days is, to paraphrase Sigmund Freud, "What do consumers want?" As changes in demographics and lifestyles accelerate, consumer behavior is becoming increasingly difficult to predict. More people are surfing the Web, fewer are watching the tube. And a many are becoming more skeptical toward advertising in general. As a result, advertising agencies are scrambling to understand and predict consumer behavior, the better to serve their marketer clients. The goal is to identify and forecast trends and patterns before they enter the mainstream and become obvious.
New York Times  |  12-02-2003  10:28 am  |  Industry News

U.S. Advertising Up 5.7% in Q3new

All but two media, outdoor and spot radio, saw increases in spending, led as usual by Hispanic TV, which grew 19.3 percent (see chart below). Outdoor was down 1.6 percent and local radio was off 0.8 percent. Local magazines, cable and national newspapers followed Hispanic TV in the pace of their growth, at 11.9 percent, 8.9 percent and 8.8 percent.
Media Life Magazine  |  12-01-2003  8:23 am  |  Industry News

Holiday Ads For the Jadednew

Hoping to avoid a Christmas as blue as the past few, retailers and marketers are experimenting with ambitiously novel ways to woo consumers. Along with traditional trappings like Santa's workshops, decorated store windows and teddy bears as gifts with purchases, shoppers will see an assortment of unconventional campaigns, all intended to encourage the impulse to buy among those bored with or tired of holiday chestnuts (literal and figurative).
New York Times  |  12-01-2003  8:17 am  |  Industry News

New Times Reporter Arrested Covering Protests in Miaminew

"Throughout the day I'd witnessed police provoke protesters," writes Celeste Fraser Delgado, who was reporting on the protests surrounding last week's free-trade meetings. "I'd seen young people cuffed and lined up along the street, but I thought they must have done something bad to be detained." Her perceptions quickly changed when she was handcuffed and jailed by Miami police who ignored her press credentials. Her crime: Doing "nothing but walking down the street."
Miami New Times  |  11-27-2003  10:31 am  |  Industry News

Ad Buyers, Sellers Rip Online Data Accuracynew

Frustrated with the inadequacies in online- measurement data, Web publishers, media buyers and marketers want the two main providers of online data to improve their research methodologies, especially those used to analyze the highly sought after at-work audience.
Advertising Age  |  11-26-2003  6:27 am  |  Industry News

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