AAN News
Online Cannabalizing Print Classifiedsnew
While some analysts maintain that the downturn
in the newspaper industry's classified advertising
base is due primarily to sparsely populated help
wanted sections, others believe at least part of the
decline represents attrition for the print medium as
more consumers migrate online.
MediaPost's Media Daily News |
11-26-2003 6:23 am |
Industry News
Village Voice Columnist and Critic Hentoff Honorednew
Nat Hentoff (pictured) last week joined an
august group that includes jazz greats like Miles
Davis and Ella Fitzgerald, when he was awarded a
Jazz Master Fellowship by the National
Endowment for the Arts. "No writer has been a
greater friend to jazz than critic, historian,
biographer and anecdotist Nat Hentoff," says the
NEA. Hentoff's weekly
column in the Voice, where he has written for
over 30 years, has also made him one of
the nation's most prominent defenders of civil
liberties.
National Endowment for the Arts |
11-25-2003 11:43 am |
Industry News
Nielsen Offers More Details on Lost Viewersnew
Nielsen Media Research, whose data shows a
puzzling decline in younger males watching
broadcast network television since the fall season
began, offered a more detailed explanation
yesterday for the shift in viewing habits that has
vexed the networks, advertisers and agencies.
New York Times |
11-25-2003 8:50 am |
Industry News
Unconventional Pols to Keynote Regional Conferences
AAN Staff |
11-25-2003 5:21 pm |
Association News
Rapid Growth Predicted for Online Advertisingnew
Investment bank U.S. Bancorp Piper Jaffray
released its forecast for the industry yesterday,
predicting 20 percent compounded growth for the
next five years. For 2004, Piper Jaffray expects
the online ad industry to grow 21 percent, from
$6.7 billion to $8.1 billion. The forecast mirrors a
prediction of 20 to 25 percent growth released a
day earlier by Smith Barney.
DM News |
11-24-2003 7:58 am |
Industry News
National Continues to Lead Dailies' Growthnew
Newspaper advertising expenditures for the third
quarter 2003 totaled $10.9 billion, an increase of
1.5 percent over the same period last year,
according to preliminary estimates from the
Newspaper Association of America. Total ad
spending in newspapers for the first nine months
was $31.8 billion, up 1.6 percent from the same
period last year.
NAA Press Release |
11-24-2003 7:52 am |
Industry News
Competitive Media Profile: Local Cable TVnew
Creeping into the competitive equation more and more for alt weeklies is local cable TV. Program ratings have soared for years, and despite being raided on the subscription side by direct broadcast satellite services, ad revenue annual growth is well into double digits. On the national front, recent cable success with network-wary spirits advertisers has been one major source of concern for AWN ad sellers, but our knowledge of local cable was limited at best. A recent request by an AWN rep for some competitive local cable research, however, sent us digging for more background, intelligence and means to combat what seems to be a hot competitor for local ad dollars. Here are some of our findings.
AWN Ad Rap Online |
11-21-2003 8:26 am |
Industry News
Search, Not Display, Drives Next Wave of Digital Marketingnew
The Net's increasing influence on consumers is
pushing marketers to shift advertising and brand
budgets online. Search will drive US digital marketing
to $16 billion, or 4% of the marketing budget, by
2008.
Forrester Research |
11-20-2003 1:45 pm |
Industry News
Veteran Alt-Weekly Reporter Found Dead at 43new
Ron Curran (pictured), a "dogged, award-
winning
investigator and unblushing idealist" died this week
in his Southern California home, according to his
former
employer, the LA Weekly. Curran, who left
the Weekly after ten years to work at the
San Francisco Bay Guardian, recently
founded the alternative wire service, Pulp
Syndicate. "Ron was one of the best writers and
reporters I ever worked with," Bay Guardian Executive
Editor Tim Redmond tells the Weekly.
LA Weekly |
11-20-2003 12:49 pm |
Industry News
Now Madison Avenue Asks: 'Where Have All The Young Gals Gone'new
Following weeks of finger pointing over a sudden
decline in ratings among young adult men, the
major broadcast networks are faced with an
equally troubling, but somewhat less debatable
decline in ratings among young adult women.
Buyers suggested the latest development further
reinforces the notion that the shifts taking place in
TV viewing patterns are part of a fundamental
change in the nature of media consumption
driven by a generational shift and are not merely
the result of lackluster programming or scheduling
patterns.
MediaPost's Media Daily News |
11-20-2003 8:17 am |
Industry News
Dallas Observer Not Worried About Free Tabsnew
"If you want your newspaper to appeal to young
people, you must be willing to print the word
'fuck,'" says Eric Celeste, and Dallas' new,
competing commuter tabs Quick and
A.M. Journal Express apparently fail the
test. Plus, they're not "smartly written," nor do they
"reflect the world young people live in," violating two
more Celeste rules for reaching the 18- to 34-
year-old reader. But all is not lost, says Celeste:
The papers do have some "utility."
Dallas Observer |
11-20-2003 12:24 am |
Industry News
Classified Manager Appointed to At-Large Board Seat
AAN Staff |
11-20-2003 5:09 pm |
Association News
Monkey Media Moves to the City
11-20-2003 4:01 pm |
Press Releases
The End of an Era in Sports Writing?new
"The heyday of the alternative weekly
sports section" came to an end two weeks ago,
according to Wired News, when The Village
Voice discontinued its weekly sports section.
"Since its inception, The Village Voice ... presented
some of the most innovative, interesting and
imaginative sports writing published,"
wrote Glenn Stout in his introduction to the 1996
edition of The Best American Sports Writing. "The
Voice sports section made a regular practice of
covering events and people no one else did in a way
that was wholly unique."
Wired.com |
11-19-2003 3:49 pm |
Industry News
Tags: Editorial, The Village Voice
