AAN News
Survey: Newspaper Political Ads More Believablenew
Registered voters are more likely to believe
political advertisements placed in newspapers
than those on TV or radio, according to a poll
sponsored by the Newspaper Association of
America (NAA), Vienna, Va.
Editor & Publisher |
11-04-2003 8:47 am |
Industry News
The Stranger Hosts Local Election "Smackdown"new
The City Council President posed for a photo with a
bong in his hand and another Council
candidate was the lucky recipient of a lap
dance during a candidate forum sponsored last
week by "Seattle's cheeky weekly." The Seattle Times
also reports that candidates who appeared at the
forum "faced serious questions" about local issues,
and that Jack Pageler, who stood in for his
wife, veteran Councilwoman Margaret, "suffered the
indignity of being called 'Margaret' repeatedly by
Dan Savage (pictured), editor of The
Stranger and master of smackdown ceremonies."
Seattle Times |
11-03-2003 6:24 pm |
Industry News
Tags: Marketing, The Stranger
Pacific Northwest Inlander Turns 10new
In 1987, Ted S. McGregor, Jr. was an intern
at the Seattle Weekly. Six years later he
started his own alternative weekly on the other side
of the state, with his brother Jeremy and
mother Jeanne, in their hometown of
Spokane. After 10 years at the helm of the family-
owned weekly newspaper, McGregor looks back on
what it
took to "become an important part of the lives of
more than 100,000 Inland Northwesterners
."
Pacific Northwest Inlander |
11-03-2003 5:16 pm |
Industry News
Nielsen: Males 18-24 Shifted from TV to Video Gamesnew
As the major broadcast networks, Nielsen Media
Research and some major ad shops sleuth out
the case of the missing 18- to 24-year-old male
TV viewer, others believe they have simply shifted
time to new medium. And it's not just the Internet.
MediaPost's Media Daily News |
11-03-2003 9:02 am |
Industry News
Village Voice Media "Looking at" New York Magazinenew
With the deadline for first-round bids closing next
week, CEO David Schneiderman tells the
New York Post that VVM, with backing from
investment firm and VVM part-owners Weiss,
Peck & Greer, may be interested in buying the
original city magazine. Now owned by
Primedia, the magazine was founded in 1968 by
Clay
Felker, who also owned and edited The Village
Voice (second item).
New York Post |
10-31-2003 10:44 am |
Industry News
AAN’S Smallest Paper Publishes in Rock 'n' Roll Time
Brad Nelson, the 33-year-old founder,
editor and publisher of Duluth, Minnesota’s
Ripsaw News, moonlights as the drummer
for the blues-rocking Black-Eyed Snakes.
Although he occasionally leaves the paper for weeks
at a time to join the band on tour, Ripsaw has helped
revitalize the city’s small indie scene and raised
its political awareness.
(FULL STORY)
Whitney Joiner |
10-30-2003 4:32 pm |
Industry News
Gannett's CiN Weekly Debutsnew
The launch of the Cincinnati Enquirer's free
weekly is the news hook around which the Wall Street
Journal wraps its look at the daily newspaper
industry's efforts "to hook the MTV
generation on newspapers."
WSJ reports that in a recent conference call, the
Tribune Co.'s CFO said that its RedEye has
attracted about 250 new advertising clients that
haven't previously advertised in the Chicago
Tribune.
Wall Street Journal |
10-30-2003 12:37 pm |
Industry News
Miller Changes Ad Strategynew
Despite spending hundreds of millions of dollars
over the last decade on advertising featuring a
host of ex-jocks, a quirky guy named Dick and a
bevy of brawling babes, Miller Brewing Co. has
accepted that its name means little to the average
beer drinker.
Advertising Age |
10-30-2003 8:55 am |
Industry News
Inserts Surpass Radio in Weekly Reachnew
Sexy mass media like network TV, consumer
magazines and the Internet seem to occupy much
of Madison Avenue's attention, but it is the
relatively staid medium of newspaper ad inserts
that prove to be the best a motivating consumers
to make actual buying decisions, according to
findings of a new consumer research study
released Wednesday by insert specialist Vertis.
More than a quarter (28 percent) of consumer
surveyed said they consider inserts the most
influential medium for purchase decisions,
followed by television (22 percent), newspaper
display advertising (18 percent).
MediaPost's Media Daily News |
10-30-2003 8:52 am |
Industry News
Google Beta Tests Regional Adsnew
Search giant Google is testing a feature for its
AdWords program that would allow marketers to
target their ads regionally, so they appear only
when users in certain areas perform searches.
Internet News |
10-29-2003 9:36 am |
Industry News
Nationals: Can Newspapers Get More?new
These are tough times for national marketers.
Pressure to demonstrate a return on their media
spending is huge. Yet research shows that half
the population uses more than one medium at a
time, suggesting that marketers may be wasting
ad dollars on people who aren't fully engaged in
one medium. According to a new Simultaneous
Media Usage Survey by BIGresearch in
Columbus, Ohio, 94% of people who say they go
online while watching TV regularly, or
occasionally, tune out mentally when a
commercial comes on.
Editor & Publisher |
10-29-2003 9:33 am |
Industry News
Cynthia Cotts: “I've been given a tremendous amount of editorial freedom”new
In an interview with mediabistro.com, the Village
Voice media reporter talks about her approach
to the job and how she handles the legacy left by
former “Press Clips” columnists Alex
Cockburn and Jim Ledbetter. She also
says her "mandate is to compete in the world of
media reporters," not "to have a sort of predictable
Village Voice ideology." Her biggest regret:
“I will probably never be allowed to write for the
(New York) Times.”
mediabistro.com |
10-28-2003 2:43 pm |
Industry News
Tags: The Village Voice, Cynthia Cotts
Outdoor Targets Creatives, Not Plannersnew
In an effort to get Madison Avenue focused on the
creative applications of outdoor media, the
outdoor ad industry Monday unveiled plans for a
new ad campaign running - where else - in
outdoor media. Details of the media strategy were
not disclosed, but the effort, dubbed the "Year of
the Creative," was announced during a meeting of
the Creative Committee of the Outdoor
Advertising Association of America in Los
Angeles. The new committee is comprised of
artists, designers and advertising executives who
will concentrate on five specific initiatives:
development of an industry creative positioning
and campaign; initiation of a series of innovative
seminars to introduce agency designers to the
creative opportunities that outdoor provides;
expansion of the involvement by advertisers and
agencies in the industry's annual creative
competition, the OBIE Awards; creation of a
speaker's bureau that will focus on outdoor
design at ad industry conferences and
universities; and improvement of the quality of
public service advertising within the medium.
MediaPost's Media Daily News |
10-28-2003 9:07 am |
Industry News
Masses Still Tuned to Mass Media Advertisingnew
Even though more than one in three takes little
notice of at least one of the top five mass media,
consumers still pay greater attention to those
outlets than most other venues for marketing,
according to a new study from MediaVest USA.
Adweek via Editor and Publisher |
10-28-2003 8:49 am |
Industry News
