AAN News
New Players Nibbling Around the Edges of Growing LA Weeklynew
One year after New Times LA was
shuttered, several new papers are scrambling to
compete in the cramped quarters not already
occupied by a fatter LA Weekly, according
to the local business journal. "The LA Weekly is a
Goliath ... But there is still a way to make money,
even by picking up their crumbs,” says former
employee turned competitor, Jim Kaplan.
Southland Publishing's Charles Gerencser
says the Village Voice Media paper, which recently
published a phone-book size "Best of",
was becoming “publishing’s version of urban
sprawl.”
Los Angeles Business Journal |
10-28-2003 12:22 am |
Industry News
Tags: L.A. Weekly
Research Shows Gen Y Tough For Traditonal Medianew
Preliminary findings that scenarioDNA provided
MediaDailyNews show Millenials are not just a
phenomenon, but a new consumer force to be
reckoned with. They generally go with the
undercurrent, and look to their peers more than
anyone for guidance and recommendations.
"Marketers need to reach the Gen Y leaders to
pull the masses," says Tim Stock, managing
director and co-autho
MediaPost's Media Daily News |
10-27-2003 5:56 pm |
Industry News
Analysis: Radio's Ad Market Slowdownnew
As the third-quarter revenues come in over the
next few weeks, the industry will be looking at
radio's performance to see whether the
anticipated recovery in the third and fourth
quarters will materialize. Analysts are increasingly
deciding that 2003 won't end as well as hoped
and are looking toward 2004 as the real recovery
year for radio. Bear Stearns said recently that it
was expecting radio to register either flat or slight
growth (1.5 percent) in the fourth quarter. It said
that national advertising, which had been the
driving force in the gains in radio revenues,
seems to be stalling. In early September, national
advertising was up 5 percent to 7 percent
compared to the same period a year ago but now
Bear Stearns said it's flat.
MediaPost's Media Daily News |
10-27-2003 9:33 am |
Industry News
Blogs Emerge As Hot New Ad Buynew
Blogs, online's niche media format du jour, are
chronologically structured logs of text and images
published to the Web with easy-to-use software
tools. The segmentation and abundance of blog
content (think anything from the naval-gazing
minutiae of a teenage girl's life to the practical
punditry of a tech firm CEO) is fueling a new form
of online advertising.
MediaPost's Media Daily News |
10-27-2003 9:31 am |
Industry News
Mags Balk At New Media Buyer Demandsnew
Media buyers have successfully lobbied for
changes that give them more transparency on
publishers' circulation reports filed with the Audit
Bureau of Circulations. But they are pushing for
even more details, and publishers strongly
suggested they won't make further concessions
without a struggle. At issue is what the industry
standard should be for that Audit Bureau
circulation data, with which advertisers evaluate
the $16 billion they spend each year on magazine
advertising in the U.S.
Advertising Age |
10-27-2003 9:25 am |
Industry News
Veteran Daily Journalist Expresses Preference for Alt-Weekliesnew
After 35 years as a reporter and editor for the
Providence Journal, Brian C. Jones
(pictured) left his well-paying job to become a poorly
remunerated "contributing writer" at the
Providence Phoenix. Jones says he made
the move because the Phoenix covers
important stories that the daily ignores,
and it provides reporters with the freedom to
produce great journalism: "The alternative
papers promise their readers that they will have the
smarts, the courage, and the curiosity to look into
stories not just because they are ignored by the
mainstream papers and the other Big Media, but
because they really need telling."
Providence Phoenix |
10-24-2003 1:14 pm |
Industry News
Tags: Editorial
Survey: Network TV Does Worst Job of Providing ROInew
Media advertising does the worst job of any
marketing discipline in proving return on
investment and network TV is the worst of those
media, according to an exclusive survey of
leading advertisers.
Advertising Age |
10-24-2003 10:32 am |
Industry News
On the Road With LA's New Freedom Ridersnew
The Immigrant Workers Freedom Ride
takes its name and at least some of its inspiration
from the freedom riders of 1961. The new Freedom
Ride is part maddening PR spectacle, but it’s also
about genuine idealistic passion, hard-won
optimism, startlingly deep faith in the foundations of
the American dream, in the fundamental
equality of humans and the dignity of human
striving, in all that has been and remains worth
fighting for in America, says Ben Ehrenreich.
San Diego CityBEAT Hauls In 13 Awards
Great showing at the San Diego
Press Club’s annual Journalism
of Excellence Awards positions CityBEAT as the most honored non-daily newspaper in the county
(FULL STORY)
10-24-2003 6:58 pm |
Press Releases
Tags: San Diego CityBeat
The Science of Subversionnew
MIT's Media Lab, which hosts the
Computing Culture Group in their
postmodern playroom, is a bizarre department that
blends technology, art and agitprop in idiosyncratic
and sometimes nonsensical ways. Students here
don't string together theories about the origins of
the universe; instead they contrive high-tech ways to
jolt governments, scientists and ordinary
people out of their complacency toward
machines. Far out is only one way to describe the
research that CCG conducts; another is
subversive.
Nielsen Develops Market Currency For Cinema Adsnew
In a development that could provide an impetus
for the burgeoning cinema advertising
marketplace, Nielsen Media Research
Wednesday unveiled Nielsen Cinema, a new unit
that intends to do for in-theater advertising what
earlier Nielsen syndicated ratings reports did for
the TV industry - provide context and continuity for
advertising marketplace transactions.
MediaPost's Media Daily News |
10-23-2003 6:59 am |
Industry News
E&P's Annual Holiday Advertising Forecastnew
Happy days may not be here again but, at long last, it's starting to look like a modest recovery.
Editor & Publisher |
10-23-2003 4:12 am |
Industry News
"Youth" Tabloids May Be Cannibalizing Dailies' Paid Circulationnew
The Chicago Tribune weighs in on the youth-
paper movement and manages to move the ball
upfield, reporting that single-copy sales of
the Chicago Sun Times have declined amid the
titanic struggle between its own free daily, Red
Streak, and the Tribune's virtually-free
RedEye. The Stranger's Dan Savage
calls the new free dailies "like a cross between
Us magazine and AP wire."
Chicago Tribune |
10-22-2003 4:39 pm |
Industry News
Metro Times Names New Publishernew
Following a nine-year absence, former account
executive Lisa Rudy (pictured) returns to
Detroit's
alt-weekly to replace David Jost, who
resigned as publisher last month. Rudy says Metro
Times is her kind of paper: “I like everything it
stands for. It’s just so community-based. It's
hip, but it's real. I like the kind of reader that is
interested in Metro Times, readers that like to be
challenged.”
Metro Times |
10-22-2003 11:02 am |
Industry News
Tags: Metro Times, Chris Sexson
Auto Dealers Pull $ From TV, Invest In Online Newspapersnew
Automobile manufacturers are expected to spend
$1.3 billion in online advertising this year, up 15%
from 2002, according to a new study from Borrell
Associates Inc. of Hampton Roads, Va. At the
local level, dealers are now spending $2 on
interactive advertising for every $3 they spend on
local television.
Editor & Publisher |
10-22-2003 8:01 am |
Industry News
