AAN News
Brutal Numbersnew
South Carolina ranks low in many aspects
-- education, road safety, SAT scores -- but it ranks
number one for women who are killed by men
in single victim, single offender cases. In 95
percent of those cases, the victims knew their killers.
Of the victims who knew their attackers, 67
percent were wives, common-law wives, ex-
wives, or girlfriends. To remember these women
struggling to escape abuse, Charleston City Paper
offers the personal story of one who made
it out.
Reader Experience Drives Usage, Ad Impactnew
The experiences readers ascribe to magazines
greatly influence their readership of magazines,
as well as the impact of advertising appearing in
magazines. That is the central, if not so surprising
finding, generated by an important new study
scheduled to be released next week at the
American Magazine Conference. The study is
important, because it defines precisely which
experiences inhibit or motivate magazine readers,
insights which ultimately could be used to
develop research that could be used to plan
magazine advertising buys.
MediaPost's Media Daily News |
10-16-2003 8:53 am |
Industry News
Study: Edgy Content = Better Ad Recallnew
Recognizing that advertisers are often hesitant to
promote their products in edgier programs,
Comedy Central asked Frank N. Magid
Associates to determine whether ads that run in
risqué programming are more effective in terms of
brand recall (they are, say the results).
Additionally, based on interviews with the 400
adults sampled, the research showed that brands
advertised are not negatively affected by the
content of the show. "We found that agencies
needed more ammunition to show clients that
there is a positive value to edgy programming,"
said Ray Giacopelli, Comedy Central's vp,
research and ad sales.
Mediaweek |
10-15-2003 2:34 pm |
Industry News
The Widening Crusadenew
Wishful Americans who are still hoping
President Bush will acknowledge that his
imperial foreign policy has stumbled in
Iraq and needs fixing or reining in, should put aside
those reveries, argues Sidney Schanberg. The
Bush Doctrine is a
global military-based policy and is not just about
liberating the Iraqi people, says Schanberg, who
reviews the policy's origins and
examines its founding documents to make
his case.
New Portal Targets Gaming, DVDs, Gadgets and Musicnew
Ziff Davis Media hopes to one-up the competition
with a new online destination for video and PC
gamers, 1UP.com. 1UP -- expected to become a
major destination for enthusiasts -- will have a full-
time staff of 25 under eic Sam Kennedy.
Technology Marketing |
10-15-2003 8:27 am |
Industry News
Ad Groups Issue New Spam Standardsnew
Advertising groups, under pressure from new
state laws banning unsolicited bulk e-mail, today
released a new standard for e-mail marketing that
includes a requirement all e-mails include a
working method for removing names from future
mailings.
Advertising Age |
10-15-2003 8:06 am |
Industry News
B.C. Admits Georgia Straight is a Newspapernew
The Liberal provincial government, in a
press release posted on its home page, announced
that it would review the newspaper tax
exemption policy that had Vancouver's 36-
year-old alt-weekly facing the prospect of a fine of
over $1 million: "Clearly the Georgia Straight is a
newspaper, yet it is not treated as a newspaper
under the current policy. Accordingly (we will) review
this policy and how it is applied, in order to
solve this problem."
British Columbia Ministry of Provincial Review |
10-14-2003 4:24 pm |
Industry News
Tags: The Georgia Straight
The Politics of Povertynew
The annual income and poverty report
recently issued by the U.S. Census Bureau
showed an
increase of 1.7 million people living below the
poverty line. But
the Census Bureau calculated the 2001 after-tax-
income figures using incorrect tax rates,
according to the Boston Phoenix;
had the correct data been used, the picture would
have
been far worse. David S. Bernstein examines the
mistake and reviews the Bush administration's
effort to hide important economic data
from the public.
Gannett Hiring Staff For New Weekliesnew
The media conglomerate's corporate Web site
is advertising jobs for "soon-to-be launched
weekly" newspapers in Indianapolis, where its INtake
is set to appear on Dec. 11; Cincinnati; Louisville,
Ky.; and Palm Springs, Calif., according to E&P's
Lucia Moses. Cincinnati CityBeat Editor and Co-
Publisher John Fox tells E&P that he's not
overly concerned with the new competition. "We've
been around for nine years," he said. "We have
numbers, we have relationships. I think we're
going to be fine."
Editor & Publisher |
10-14-2003 12:52 pm |
Industry News
Monster To Offer Shares Via Nasdaqnew
Online job search site Monster Worldwide Inc.
asked for permission from the Securities and
Exchange Commission to sell 6 million shares of
common stock, the company said. Monster, which
owns Monster.com, will use the sale proceeds for
working capital and perhaps acquiring or
investing in other businesses. There will be 118
million shares outstanding by the time the
transaction is concluded.
MediaPost's Media Daily News |
10-14-2003 9:29 am |
Industry News
Online Auctions Emerge As New Sales Channelnew
Newspapers’ most recent attempts to weave an
auction model into their Web operations take the
form of local “events” that last from three to 10
days. Traditional and non-traditional advertisers
provide products and, less frequently, services to
the paper in exchange for print advertising space.
Promoted in print and online, the newspaper-
sponsored online auctions act as an additional
selling channel for advertisers and exploit
regional consumer demand. The auctions create
a buzz for in-demand products and generate
added awareness for area merchants and service
providers.
The Digital Edge |
10-14-2003 9:27 am |
Industry News
Georgia Got a Gunnew
She took a shotgun and blew out the brains of a
beautiful, blonde homecoming queen in
Chicago, but authorities chose not to charge her.
She
was accused of stalking and battering a
beautiful, blonde TV newscaster in Florida, but a
jury
acquitted her. Georgia Roberts says her
life's just like My Big Fat Greek Wedding, but
others
say Single White Female is more like it,
according to the first in a two-part investigation by
Bob Norman.
Free Dailies Face Numerous Hurdles, Says NY Timesnew
Seeking to "hook young people on the
newspaper habit, with the hope that they
might
eventually graduate to more substantive,
established
fare," the Tribune Company's amNew York
debuted in Manhattan on Friday. Free dailies like
amNew York face a number of daunting
challenges, says Jacques Steinberg, like
distribution issues, lack of
profitability and cannibalization of existing
dailies in
the same market. "But perhaps the biggest
uncertainty surrounding such publications is how
much attention busy young people will
pay
to newspapers whose short articles ... are in many
instances supplied by news agencies like The
Associated Press," notes Steinberg.
The New York Times |
10-13-2003 12:15 pm |
Industry News
Absolut Moves Into the Music Businessnew
After years of weaving the worlds of art and
fashion into its advertising, Absolut vodka is
entering the music business with a CD of club
music, according to the company. Called "Absolut
Threetracks" the first CD has been distributed to
3,500 disc jockeys at clubs around the world and
can be downloaded from Absolut's Web site.
Advertising Age |
10-13-2003 10:30 am |
Industry News
Study: TV Ads Don't Sell Carsnew
Management consultants Cap Gemini Ernst &
Young found only 17% of the 700 U.S. consumers
it surveyed in the past six months said TV ads
influenced their car-buying decisions. Ads on
Internet search engines influenced 26% of
consumers. Nearly half, or 48%, of the consumers
said a direct-mail offer from a car dealer would
influence their vehicle purchases, but the most
influential measure was word-of-mouth, cited by
71% of consumers. Cap Gemini expects to
release its complete findings this week.
Advertising Age |
10-13-2003 10:27 am |
Industry News
