AAN News
New NNN Campaign Promotes Newspapersnew
A new, $1-million ad campaign from the
Newspaper National Network LP -- the most
extensive and expensive in its history -- was set to
break today [Oct. 13] in trade magazines and
online, and later in newspapers.
Editor & Publisher |
10-13-2003 10:08 am |
Industry News
AAN to Develop Syndication Web Site
AAN Staff |
10-13-2003 12:54 pm |
Association News
Tags: Electronic Publishing, DesertNet
The Stranger's Genius Awards Honor Local Artistsnew
A packed house toasted the Seattle arts
community last week as four local artists and two
arts organizations were named the first recipients of
the $5,000 prize, reports the Seattle Post-
Intelligencer. All the hugging and kissing between
critics and award winners brought a disclaimer of
sorts from Stranger Editor Dan Savage.
"None of our critics has slept with any of the award
winners. Not yet. Maybe it's time they paid up."
Seattle Post-Intelligencer |
10-12-2003 12:16 pm |
Industry News
Tags: Marketing, The Stranger
Global Search Engines To Target Localnew
As much as 30 percent of the roughly 1.6 billion
searches conducted online each week have a
geographic or location-specific dimension,
according to a survey of search providers recently
completed by The Kelsey Group. Attempting to tap
into this market, Google and Overture have
recently conducted tests of local search
applications, and AOL and Yahoo! are
increasingly integrating local information into
general search results. In addition, earlier this
year, Citysearch launched a local paid search
product across its nationwide network of city
guides.
MediaPost's Media Daily News |
10-10-2003 7:12 am |
Industry News
Dailies Worried About Holiday Advertisingnew
Tepid shopper interest last year forced retailers to
cut their year-end forecasts and resort to heavy
promotions to move merchandise. This helped
newspapers eke out a 3.8% gain in Q4 retail
advertising, on a par with the industry's 1999
spending level. Is another promotion-heavy
season newspapers' best hope? "I think we'll see
promotions again this year," says Kathleen
Brookbanks, managing director of media planning
and buying firm OMD Midwest in Chicago, which
places ads for retailers like Dell Inc. and J.C.
Penney Co. Inc. "When they're depending on
taking business from others, they go back to what
works for them, and newspapers will do well."
Editor & Publisher |
10-10-2003 6:45 am |
Industry News
Wesley Clark and the Time Travel Storynew
Does the latest candidate for the Democratic
nomination for President really
believe in time travel? Well,
that depends on who
you ask. According to the media organization
which
broke the story, Wired
News, Clark does and he doesn't. Chris Haire
looks
at the comments that
gave rise to the bizarre allegation and follows the
potentially
credibility-destroying story as it makes its
way
around the Web.
Illinois Times Names New Editor
10-10-2003 12:16 am |
Press Releases
Tags: Management, Illinois Times
Local Officials Hit Georgia Straight $1 Million Finenew
It's déjà vu all over again in Vancouver,
where the venerable alt-weekly is under attack from
B.C. Liberal ministers. In what Publisher & Editor
Dan McLeod calls "the biggest threat in its
36-year history," the Straight has been stripped of
its status as a newspaper under provincial
sales-tax legislation and assessed fines and
penalties that will total more than one million dollars
by year's end. McLeod, whose paper was "prosecuted
frequently under a wide assortment of trumped-
up charges" in its early years, calls the new
attack "a politically motivated attempt by the
government to silence one of its harshest
critics."
The Georgia Straight |
10-09-2003 1:09 pm |
Industry News
Tags: Editorial, The Georgia Straight
The Novak Affairnew
David Corn, Washington editor of The
Nation, was the first journalist to report that a July
14 piece by conservative columnist Robert
Novak was potential evidence of a possible
White
House crime. In that article, Novak, citing
“senior administration officials,” disclosed that the
wife of former Ambassador Joseph Wilson was a CIA
operative. In a piece this week for LA Weekly, Corn
explains how he broke the CIA-leak story,
and why nobody noticed.
Radio Ad Placements Moving Away From Broad Focus On 25-54new
When it comes to buying advertising time, some
habits die hard, like what appears to be a single-
minded focus on targeting broad demographic
groups. In television that demographic is adults
18-49 and in radio it has long been adults 25-54.
But advertisers are starting to move away from
targeting all-encompassing groups, helped along
in the past few decades by the emergence of
media outlets that concentrate on niche
audiences. In radio the percentage of ad dollars
targeting the 25-54 demographic has been falling
for the past seven years,
Media Life Magazine |
10-09-2003 9:54 am |
Industry News
NBC Tells Wall Street 25-54 Demo, Not 18-49 Is Its Bottom Linenew
For years, NBC's central marketing pitch to
advertisers, agencies, TV critics and the trade
press alike has been the value of the network's
adult 18-49 audience. It has even gone so far as
to proclaim it is the only demo that really counts
on Madison Avenue. But on Wednesday, the
peacock network revealed its real demographic
bottom line to Wall Street: adults 25-54.
Media Post's Media Daily News |
10-09-2003 9:48 am |
Industry News
All Balls on the Tablenew
Though a stalwart in the American pastime of
drunken competition, foosball is just
another "beer pong" to most -- something to do with
friends as your head buzzes and liver throbs. But
there is a tightly knit worldwide culture
lurking beneath the game's surface that
encompasses the most -- and least -- loved
elements of professional sports: comeback wins,
grudge matches, gambling, groupies, drug
dealers, superstition, madness, tradition, titles,
trophies and, of course, cash. Nathan North reports
from the 2003 Pro Foosball Championship
in Dallas.
Study: TV Political Ads Have Lost Effectivenessnew
A survey of California residents during the
gubernatorial recall race shows diminished faith
in political ads when they traditionally peak--as
Election Day draws near. And the Golden State
election may be an indicator of how media,
advertising and voters interact in the next
presidential election.
Mediaweek |
10-08-2003 9:00 am |
Industry News
Mixed Data on Local Advertisingnew
How fast the market for local advertising is
recovering — or even if it is recovering — has
become a subject of intense speculation along
Madison Avenue. For those arguing whether or
not there is evidence of a comeback, the answer
echoes that from the old Certs commercial: Stop,
you're both right.
New York Times |
10-08-2003 8:52 am |
Industry News
Tags: Retail Advertising
The Forgotten Warnew
Two years after the Taliban fled Kabul,
there is still a lot of hope in Afghanistan. Optimism
is frequently voiced, some of it even genuine, though
it hardly balances the anger and despair.
Ben Ehrenreich visits this damaged country and finds
Westerners trying to help -- sometimes bizarrely --
and Afghans trying to cope, even to
understand.
