AAN News
New York City to Get Another New, Free Dailynew
With the Tribune Co. majority-owned
amNewYork set to debut this Friday, the
European newspaper company Metro
International is preparing to launch its own free
paper in the Big Apple, reports New York Daily News'
Paul Colford. According to Colford, Metro says
its standardized format consisting of short
articles is designed "to enable commuters to read the
newspaper during a typical journey time of
approximately 16.7 minutes."
New York Daily News |
10-07-2003 3:06 pm |
Industry News
Top Marketers Aim Hispanic Ads at General Mass Audiencesnew
Breaking with the long tradition of producing
separate versions of ads for the Hispanic and
non-Hispanic U.S. markets, a number of top
advertisers such as Coca-Cola Co. and
Volkswagen are using a single Spanish-language
ad for all markets.
Advertising Age |
10-07-2003 2:00 pm |
Industry News
Analyst Cuts Local Ad Forecastnew
Deutsche Bank publishing analyst Paul Ginocchio
cut his retail advertising growth forecast for the
newspaper industry while warning that
department store spending is migrating to TV as
stores focus on brand-building.
Editor & Publisher |
10-07-2003 1:45 pm |
Industry News
New Gannett Weekly to Debut in Cincinnati
In a message originally sent to an AAN
listserv, Cincinnati CityBeat Editor and Co-Publisher
John
Fox tells
AAN
News that a kickoff party for the Cincinnati Enquirer's
"faux alt weekly" was held last week. The new paper,
which hits the streets Oct. 29, has been
christened Cin. Fox speculates about the
meaning of "Cin" and says a 64-page, four-color
prototype, "Looks a lot like Thrive in Boise,
where the
Enquirer's new publisher came from -- similar layout
and flow, with 10 pages of daily classifieds in the
back. Not a single story jumps."
(FULL STORY)
John Fox |
10-07-2003 1:06 pm |
Industry News
Advocacy Advertising on the Risenew
Even without a recall election in California to help
fuel its growth, advocacy advertising would still be
a substantial category. Unions, ballot activists,
political parties and other groups are spending
more in recent years -- reaching some $300
million in the first half of 2003 -- on ads designed
to sway public opinion on various issues.
Editor & Publisher |
10-07-2003 11:47 am |
Industry News
Sir Dyno's Deal With the Devilnew
Rapper David "Sir Dyno" Rocha tells Justin
Berton he was just playing a role when he recorded a
norteno gangsta CD glorifying gang life. But federal
authorities say he was part of a recorded recruiting
exercise for Nuestra Familia, Northern
California's most notorious prison gang. Now Sir
Dyno faces a possible life sentence on a
RICO charge.
The Village Voice Names Charles McNulty Theater Editor
10-06-2003 11:05 am |
Press Releases
Tags: The Village Voice
Consumer Online Content Buys Post Sharp Increasenew
Payments to access personals and dating;
business and investment; and entertainment and
lifestyles categories accounted for 65% of all
online content buying in the first half. That was up
from 61% a year ago.
Advertising Age |
10-03-2003 12:58 am |
Industry News
The Progressive Case for Gov. Tom McClintocknew
The state Senator from Thousand Oaks is
"simultaneously nonchalant and
stiff"; he "makes bargain-shoe salesman look
charismatic" by comparison; and his take on social
issues is "to the right of Dwight D.
Eisenhower." So
why are the lefties at OC Weekly endorsing the
most conservative candidate in the race to
replace
California Governor Gray Davis? R. Scott
Moxley
explains.
Diversity Grant Program Resumes
AAN Staff |
10-03-2003 12:04 am |
Association News
Van Sant's Visionnew
From the unconventional My Own
Private Idaho and the experimental Gerry to the "feel
good" Hollywood hit Good Will Hunting, Gus Van
Sant has consistently defied
expectations. Van Sant's latest film, Elephant, a
fictional account of two teenage boys on
a murderous rampage at their Portland high
school, may be his most shocking work yet. Some
say the movie, clearly inspired by the 1999 killings at
Columbine High School, is little more than
a snuff film. Willamette Week's David Walker talks to
Portland's prodigal filmmaker as he
prepares for the storm of controversy
likely to result from his insistence on following his
own vision.
Newspaper Marketing Report Tells Dailies to Focus on Nichesnew
"Commuter papers have been shown to be
read by huge numbers of professionals and attract
lucrative advertising, while paid dailies face
limited growth prospects and have all but
lost the ability to charge a premium for home
delivery," says a new report from the International
Newspaper Marketing Association, according to
Editor & Publisher (paraphrasing from the report).
E&P also talks to a consultant who says
he's "been told of (free commuter dailies) being
planned in three cities."
Editor & Publisher |
10-02-2003 1:10 pm |
Industry News
Auto Sales Slow Down, But Still Cruisingnew
U.S. auto sales slowed in September from their
torrid August pace, but automakers on
Wednesday said car and truck buyers shopped at
a brisk rate last month, thanks to incentives, new
models and an improving economy.
Washington Post |
10-02-2003 4:54 am |
Industry News
Merrill Lynch Downgrades Ad Outlooknew
Signaling yet another mixed signal for the ad
spending outlook, the ad industry equities
research team at Merrill Lynch Wednesday issued
a report revising the firm's advertising forecasts
down from earlier predictions. The move follows a
modest upward revision made recently by Zenith
Optimedia Group, as well as a MediaPost survey
of media planners and buyers that pointed to a
markedly lower traditional ad spending outlook for
2004 than those issued by major forecasters
including Zenith and Universal McCann.
MediaPost's Media Daily News |
10-02-2003 3:41 am |
Industry News
George Bush's Jointnew
Rebecca Schoenkopf grew up with a daddy
who was an addict, so she knows first-hand the
scourge of drugs. Still, she finds vexing the myriad
hypocrisies of the war on drugs and thinks
the White House Office of National Drug Control
Policy's $170 million budget is outrageous. OC
Weekly sent Schoenkopf to the Office's panel
discussion, "Marijuana & Kids," where she
found reasonable looking "experts" who misused
statistics and contradicted each other as well as their
own press materials in their rush to demonize
the evil weed.
