AAN News
RJR to Halt Marketing of Two Cigarette Brandsnew
Smokers will still find Winston and Doral
cigarettes on store shelves across the country.
They just won't be seeing them much anywhere
else. As part of a huge effort to cut costs that
includes the layoffs of 2,600 workers, R. J.
Reynolds Tobacco Holdings said yesterday that it
would jettison advertising and promotion efforts
for the once-popular brands.
New York Times |
09-19-2003 9:44 am |
Industry News
AAF Study: Audience Fragmentation a Significant Challengenew
Audience fragmentation is among the most
significant challenges faced by the advertising
industry, according to a just released American
Advertising Federation survey of advertising
leaders. Four out of five of those polled, or 80
percent, claim increasing audience fragmentation
represents a significant change within the ad
industry and 77 percent believe this fragmentation
will continue to exert significant impact in the
future.
Mediaweek |
09-19-2003 9:39 am |
Industry News
Wrote Hard, Put Away Wetnew
Jim Crumley thinks about death. The
recent losses -- both after prolonged
battles with cancer -- of Missoula writer
James Welch and musician Warren
Zevon, an old Hollywood running buddy,
have hit him hard.
But if Crumley -- with nearly 64 years of
good, hard living behind him -- is feeling
his own mortality, he's not letting on. Not
even with chronic gout, not with perpetual
back problems (exacerbated by a recent
car crash), and not with the mysterious
malady that nearly killed him last year.
Nick Davis talks to the Missoula author, who
contemplates a large life, near-death and the
company of a few good friends.
Waiting for Chewbaccanew
"The air is thick with the smell of doughnuts.
Every breath is a sugar-rush. An extra five
pounds. A clogged artery.
Although Krispy Kreme is only a short walk away
from where I’m standing, I will not be tempted by the
warm and inviting scent of sugar-slick lard. I will
not be distracted. I came here to meet
Chewbacca." Chris Haire of MetroBEAT searches for a
Wookie, but he finds more: a man who fights flying
snakes, a room full of Kit Culkins and the long lost
Star Wars Holiday Special.
RedEye Hasn't Hurt Reader's Existing Advertisingnew
So says Chicago Reader Publisher and COO
Jane
Levine (pictured), who admits that Tribune
Publishing's new youth-oriented daily tabloid has
made it more
difficult to reach Tribune clients who don't
advertise
in the Reader. "It's just easier for them and
way
cheaper" to add RedEye to their Tribune
media
spend, Levine tells Media Daily News. "These
papers
are going after, and I don't think very successfully,
an age," Levine says. "They want 18 to 34, period,
young for young's sake. What the reader of our
paper
is and always has been is more of
psychographic
and a lifestyle."
MediaPost's Media Daily News |
09-17-2003 4:14 pm |
Industry News
New Buyer for Bordersnew
Borders Group has named Crispin Porter &
Bogusky, Los Angeles, its agency for an
estimated $15 million creative and media
planning and buying account.
Advertising Age |
09-17-2003 1:14 pm |
Industry News
Skinhead Revisitednew
Willamette Week's John Schrag looks at
the 1988 Neo-Nazi hate murder that changed
Portland's self-image forever. "A trio of our own
young men -- including a Grant High homecoming
king, for God's sake -- was accused of standing at
the corner of Southeast 31st and Pine and
clubbing a man to death, simply because of
his skin color," he writes.
Members Support Awards Contest, with Reservations
AAN Staff |
09-17-2003 4:56 pm |
Association News
Tags: Editorial
Tribune Plans Another Free Daily, This Time in NYCnew
The new tabloid, amNewYork, will target
young urban commuters and will be launched early
in the fourth quarter, according to Newsday.
Distribution will begin in Manhattan
and then spread to the other boroughs,
with papers given away at
subway stations and bus stops as well as health
clubs, bars, restaurants and bookstores.
Tribune Publishing, which owns the youth-oriented
daily Red Eye in Chicago, will partner in New York
with
newspaper executive Russel Pergament,
who developed the original idea for amNewYork.
Newsday |
09-16-2003 4:47 pm |
Industry News
Radio Reports Gains in Nationals; Local Advertising Remains Flatnew
The radio industry is slowly coming out of the
slump that has plagued the medium for most of
the first half of the year. According to figures
released Monday by the Radio Advertising
Bureau, radio advertising rose 3 percent in July,
with national continuing to lead the way with a 12
percent gain. Local advertising, which accounts
for 80 percent of all radio revenue, was flat for the
month.
Mediaweek |
09-16-2003 12:54 pm |
Industry News
Senate Votes to Repeal FCC's New Ownership Rulesnew
The Republican-controlled Senate dealt a blow to
the Bush Administration today, voting to rescind
new Federal Communications Commission rules
that would allow large media companies to get
even bigger
New York Times |
09-16-2003 12:41 pm |
Legal News
On the Other Sidenew
If you think the economy's bad here, drive just
across the Mexican border to Nogales, Sonora.
Since the current recession started, many of
Nogales' maquiladoras (factories) have closed or
laid off employees -- making lives for maquila
workers even tougher. Tucson Weekly's Kari
Redfield
talks to the maquiladora workers and finds a
world of hurt.
