AAN News
JWT Prepares Relaunch for Smirnoff Brandsnew
Diageo said on Monday that it will relaunch
Smirnoff vodka and brand extensions such as
Smirnoff Twist, Ice and Ice Triple black with new
bottle and logo designs and national advertising
and marketing programs for which the company
will spend in excess of $150 million.
Adweek |
09-09-2003 5:05 pm |
Industry News
Internet Impacts More Spending Offline than Onlinenew
The Internet industry has long given up on the
debate of whether the Web is a branding or a
direct response medium and settled on the mutual
understanding that it can serve both purposes
rather successfully. Up until now, however, that
success has not been truly quantified, but the
2003 American Interactive Consumer Survey
conducted by The Dieringer Research Group
says the magic number is 50%.
MediaPost's Media Daily News |
09-09-2003 5:00 pm |
Industry News
Speed Demonsnew
The media's lousy these days with cautionary
copy about the rise of methamphetamine and its
attendant "tweaker" culture. But when Westword
staff writer David Holthouse spent four
days with a group of upwardly mobile Denver
meth freaks on a high-end speed binge,
he came
back with a story like no other. Beginning at an
upscale Colorado party pad and eventually
leading all the way to the Las Vegas Strip and
back, Holthouse's tale puts the lie to the myth of
meth as a white-trash drug. A companion piece by
Westword staffer Alan Prendergast
details the staggering costs and freakish health
risks that methheads impose on local
communities.
Another Dart for CJR
Jeff Lawrence |
09-09-2003 5:08 pm |
Letters to the Editor
Writers Head to Medill for Workshop
AAN Staff |
09-09-2003 10:56 pm |
Association News
Dart to Matt Welch and CJR
Richard Karpel |
09-09-2003 9:52 pm |
Association News
On the Road with Dean's Sleepless Summer Tournew
Last week, Howard Dean of Vermont, a onetime
dark-horse presidential candidate who is
suddenly -- to political insiders almost
inexplicably -- leading the pack of
Democratic candidates, undertook a 10-city,
three-day flyaround of America. The "Sleepless
Summer Tour," it was called -- in conscious
rebuke of President George W. Bush's alleged
inaction in the face of America's problems. Three
AAN papers went along for the ride. The Memphis
Flyer's
Jackson Baker found in Dean a 21st
century remake of "Give 'Em Hell" Harry Truman.
Clear Channel Offers New Political Ad Networks in Californianew
Similar to the way it sells network radio, Clear
Channel has organized its 71 stations in
California into eight statewide advertising
networks. Each of the networks groups its stations
by demographics, such as the Female Voter
Network (23 stations), the 50-Plus Mature Adult
Network (26), News/Talk (12) and the Coastal
Network (37). Candidates can also purchase
individual stations.
Mediaweek |
09-08-2003 10:07 am |
Industry News
30% of Internet Users Interested in Political Adsnew
A new study conducted by the Center for Survey
and Research Analysis at the University of
Connecticut found that voters who use the Internet
-- regardless of party affiliation -- are highly
engaged with politics online.
Online Publishers Association press release |
09-08-2003 11:53 am |
Industry News
New Campaign: Grapefruit Growers Target Women, 21-49new
New York Times |
09-08-2003 9:50 am |
Industry News
New Columns, Features Added to AAN Web Site
Advertising news and legal issues to be covered
(FULL STORY)
AAN Staff |
09-07-2003 4:34 pm |
Association News
Alt-Weekly Video Game Coverage Still in Incipient Stages
With half of all Americans pulling on joysticks
and the game industry topping both music and
film in total receipts, video games might seem
ripe for regular review by AAN papers. But
an informal survey conducted by AAN News reveals
fewer than a dozen regular columns focused on
video games, and more editors and publishers with
reasons not to attempt it. "Games have yet to seep
into the cultural consciousness and become part of
the daily language as movies have," says Village
Voice "Joystick" columnist Nick Catucci. "But
that's changing."
(FULL STORY)
Marty Levine |
09-07-2003 4:03 pm |
Industry News
Tags: Editorial
PEW Study: Boomers Prefer Printnew
Preliminary data from a report Pew is to release
this fall shows pattern in which the older tech elite,
ages 42 to 62, are fond of technologies yet fall
back on more traditional ways and means of
doing things.
Associated Press via Yahoo! News |
09-05-2003 2:45 pm |
Industry News
Tags: Marketing
Ad Chief: Increased Accountability Spells Trouble For Agencies, Media and Marketersnew
A "new marketing model" is emerging among the
nation's largest advertisers and it means there will
be increasing pressures on the accountability of
agencies, the media and among corporate
marketing executives themselves, the head of
nation's top ad trade association said.
MediaPost's Media New Daily |
09-05-2003 10:08 am |
Industry News
Online Services Group to Take Over 2 Job Vendorsnew
Executives at Troy, N.Y.-based PowerOne said
when the deals are completed, the company
would provide online help-wanted services to
papers representing about half of the nation's
daily circulation and put it in fourth place behind
Monster.com, CareerBuilder.com, and HotJobs, in
terms of unique visitors to the job sections of its
customers' online sites.
Editor & Publisher |
09-05-2003 9:21 am |
Industry News
