Tag: Business
Thursday, July 15
4 pm
to
5 pm
Friday, July 16
10:15 am
to
11:15 am
Local Online and Mobile Ad Spending and Trending
You probably know how much online advertising revenue you're making with your Web site, but do you know whether you're doing better or worse than everybody else in online sales? Borrell Associates has agreed to conduct a benchmarking report for newsweeklies' online revenues and will outline the results in this session. Learn where your paper stacks up against other AAN members.
Speaker:
Andrew Martin, Borrell Associates
3:15 pm
to
4:15 pm
The Localization Movement
The Localization Movement, popularized with "Shop Local" programs in cities throughout the U. S. and Canada, is a perfect match for altweeklies. Moderator Jody Colley, East Bay Express, will find out what altweeklies are doing in their communities, showcase the success stories and present the challenges. Participants will have time to talk about the opportunities that have yet to be explored.
Moderator:
Jody Colley, East Bay Express
Please note: Programming and schedule subject to change.