Tag: Circulation
Saturday, July 17
11:30 am
to
12:30 pm
Looking for Your Audience
Who is the audience of the alt-weekly these days? What audience should an alt-weekly be seeking? Is there a way to embrace the traditional alt-weekly audience and a new audience? And how does an alt-weekly physically find their target audience and ensure that their newspaper gets to that audience? Keying in on both research and business strategies, Henry Scott, VP and Chief Marketing Officer for Creative Loafing Inc., will address these questions and more in this insightful session.
Speaker:
Henry Scott, Creative Loafing Inc.
Henry Scott is an experienced journalist and media business executive who currently is vice president/chief marketing officer for Creative Loafing Inc. Before joining CL Media in January 2010, he was managing director of Gansevoort Media, a strategic planning and product development firm focused on the internet, magazines, and the newspaper industry; managing director of Metro New York and group publisher for Metro US; president of Out Publishing; and was with The New York Times Company in a number of positions. Henry, who lives in Atlanta, is a member of the International Newspaper Marketing Association, among other organizations. He is the founder of the North American Free Daily Newspaper Association.
Please note: Programming and schedule subject to change.
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