Tag: Design
Thursday, July 15
4 pm
to
5 pm
Friday, July 16
2 pm
to
3 pm
Redesigning? Don't just aspire. ATTACK.
Gone are the days when redesign meant new fonts, maybe a new logo, perhaps moving things around or jazzing up your covers. Today, any relevant redesign starts with a question of revenue. What innovations can we design to pull in new advertisers, retain those at risk, or lure back those lost? How do we create new editorial "WOW" -- probably on a shoestring -- to anchor those premium spots? How do we pull in the sales teams as early as possible, devise marketing messages with punch, and create stronger marriages with editorial? This session will include a look inside the just-launched rethink of Atlanta's Creative Loafing, and a glimpse at the process that may be used at Washington City Paper and other publications contemplating change.
Speaker:
Ron Reason
Please note: Programming and schedule subject to change.
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