Tag: Innovation
Friday, July 16
2 pm
to
3 pm
Redesigning? Don't just aspire. ATTACK.
Gone are the days when redesign meant new fonts, maybe a new logo, perhaps moving things around or jazzing up your covers. Today, any relevant redesign starts with a question of revenue. What innovations can we design to pull in new advertisers, retain those at risk, or lure back those lost? How do we create new editorial "WOW" -- probably on a shoestring -- to anchor those premium spots? How do we pull in the sales teams as early as possible, devise marketing messages with punch, and create stronger marriages with editorial? This session will include a look inside the just-launched rethink of Atlanta's Creative Loafing, and a glimpse at the process that may be used at Washington City Paper and other publications contemplating change.
Speaker:
Ron Reason
4:30 pm
to
5:30 pm
Renaissance or Ruin? Finding Your Way to Opportunity After the Fall
Patricia Martin, expert on commerce and culture, and author of the book, "RenGen: Renaissance Generation," reveals what to expect from the coming cycle of re-birth. Known for using culture as a medium to reach communities of consumers, Martin takes you on a journey to the heart of the social movements forming the next wave of prosperity. Having worked with some of world's most respected brands including Dannon, Discovery Channel, Microsoft and Target, Martin delivers:
• Competitive insight -- Discover how independent news and information fit into the next cycle of cultural change.
• Innovative ideas -- Get insight from the rarely revealed social experiments of Google, Red Bull, Ford Motor and others to engage your audience in new ways.
• Strategic thinking -- Create emotional bonds with your community that translate back to your advertisers.
• Competitive insight -- Discover how independent news and information fit into the next cycle of cultural change.
• Innovative ideas -- Get insight from the rarely revealed social experiments of Google, Red Bull, Ford Motor and others to engage your audience in new ways.
• Strategic thinking -- Create emotional bonds with your community that translate back to your advertisers.
Speaker:
Patricia Martin, LitLamp Communications
Please note: Programming and schedule subject to change.



Patricia Martin is an author and noted expert on commerce and culture. She is CEO and founder of 













