Tag: Marketing
Thursday, July 15
4 pm
to
5 pm
Rock Star Advertising Roundtables
We're not talking about just any old roundtables here. We're talking Bryan Adams, Canadian-rocker, pull-out-all-the-stops style roundtables. We're going to rock your advertising world with our 15-minute round-robin discussions that allow you to sit in on all three topics and learn:
• How Salt Lake City Weekly built a list of 20,000+ subscribers to five newsletters that sell out each week.
• How East Bay Express leverages beer sales sponsorships to yield 50k in revenue -- and has beer companies clamoring to get on board.
• How NOW Magazine developed an incredibly successful revenue niche in brokering pre-printed inserts.
• How Salt Lake City Weekly built a list of 20,000+ subscribers to five newsletters that sell out each week.
• How East Bay Express leverages beer sales sponsorships to yield 50k in revenue -- and has beer companies clamoring to get on board.
• How NOW Magazine developed an incredibly successful revenue niche in brokering pre-printed inserts.
Moderators:
Jody Colley, East Bay Express, Jim Rizzi, Salt Lake City Weekly and Pam Stephen, NOW Magazine
Host:
Blair Barna, Charleston City Paper
Friday, July 16
3:15 pm
to
4:15 pm
The Localization Movement
The Localization Movement, popularized with "Shop Local" programs in cities throughout the U. S. and Canada, is a perfect match for altweeklies. Moderator Jody Colley, East Bay Express, will find out what altweeklies are doing in their communities, showcase the success stories and present the challenges. Participants will have time to talk about the opportunities that have yet to be explored.
Moderator:
Jody Colley, East Bay Express
Saturday, July 17
2:30 pm
to
3:30 pm
Change your Promotions from Added Value to Revenue Generating
With the right mindset and department participation, you can turn your "added value" promotions into significant revenue generators.
Learn how some papers have embraced:
• Converting grandfathered clients used to getting "free" promotions to paying for them.
• Re-structuring promotional contests and movie screening efforts.
• Establishing a process for getting paid promotional opportunity leads from editorial.
• Creating big, exciting promotions that bring in big, exciting revenues.
• Converting grandfathered clients used to getting "free" promotions to paying for them.
• Re-structuring promotional contests and movie screening efforts.
• Establishing a process for getting paid promotional opportunity leads from editorial.
• Creating big, exciting promotions that bring in big, exciting revenues.
Moderator:
Jay Stinson, NOW Magazine
Panelists:
Marty Griswold, Index Publishing and Colby Roberts, Seven Days>
Please note: Programming and schedule subject to change.



Jody Colley
Jim Rizzi is publisher of
Jay Stinson After 33 years in television and radio promotions, Jay joined host paper
Marty Griswold in a career spanning some 18+ years in the publishing world, has worked at The Rocket magazine, SF Weekly and currently serves as the sales & marketing director for Seattle's The Stranger and as regional sales director for Index Publishing. Marty's contributions to the business have been marked by great strides in increased revenue, high profile event planning, and the launch of innovative ideas that have garnered both fiscal and creative success within the industry. In recent years, his efforts have contributed to the unparalleled online achievements of The Stranger and sister publication, The Portland Mercury, that have set new standards within the alternative weekly digital world. Marty is also known to be somewhat of a whore when it comes to generating untapped revenues through non-traditional means, which means he is quite at home at The Stranger.














