Tag: Mobile
Friday, July 16
10:15 am
to
11:15 am
Local Online and Mobile Ad Spending and Trending
You probably know how much online advertising revenue you're making with your Web site, but do you know whether you're doing better or worse than everybody else in online sales? Borrell Associates has agreed to conduct a benchmarking report for newsweeklies' online revenues and will outline the results in this session. Learn where your paper stacks up against other AAN members.
Speaker:
Andrew Martin, Borrell Associates
Andrew Martin is a senior associate with
11:30 am
to
12:30 pm
Journalism and Location-Based Services: Making sense of place
In 2010 journalism is increasingly about location, location, location. News organizations and independent media producers are using location-based services such as Foursquare and Gowalla to add contextual layers to stories, break news, act as community guides, and engage readers. Learn how this smartphone-based technology is helping us reimagine the news in our communities.
Speaker:
Jeremy Littau, Lehigh University
Jeremy Littau has almost 10 years of experience in journalism after working at newspapers of different sizes, specializing in editing and writing both in print and online. He got his start at the Daily Democrat in Woodland, Calif., and did the typical "move up the ladder" part of his career, landing at the Los Angeles Daily News in 2000. He spent four years at the Daily News before returning to school at Missouri. He earned his M.A. in journalism from Missouri in 2007 and his PhD in journalism from Missouri in 2009. Jeremy has extensive experience researching new media trends in journalism and is the author of several publications on the subject, specializing in multiplatform storytelling that makes use of audience conversation in the news process.
Saturday, July 17
9 am
to
10 am
iPad: New Opportunities for Content Creators
iPad: It ain't gonna save us...but our papers look great on it, and we can make some money off it! With the launch of the iPad, Apple is creating a third category of mobile devices positioned between smartphones and laptop computers. The bad news is, it's not going to save newspapers by itself. The good news is, our content--and our ads--look fantastic on it. There is money to be made and there's an opportunity for AAN papers to create digital versions of their products with innovative features, such as gps targeted ads and listings, to make the digital paper reading experience profitable and enjoyable to the reader. Hear from both outside experts and AAN papers that are investigating iPad development and business opportunities.
Panelist:
Raven Zachary, Small Society
Raven Zachary is president of
10:15 am
to
11:15 am
Mobile Application Development -- Bringing Home the Bacon!
There is a sea-change occurring in the way people are interacting with the internet. More and more, consumers are using mobile devices as their connection to content. The choices facing content providers are as important as they are confusing. What platforms are out there? What devices? Where should I spend my development dollars? And most importantly, How do we make money with this?! This session will explain the current state of mobile use and explore the choices that are out there for AAN papers to move content onto these remarkable devices. We will talk about some of the models for income generation in the mobile world. There is a tremendous opportunity to reach an incredibly large and diverse audience with both content and advertisements. From iDevices to Androids, we will cover what you need to know to make the right choices for mobile development.
Speaker:
Brian Gentry, Chilly Primitive, LLC
Brian Gentry has been working in the fields of software architecture and application development for 15 years. He has led development efforts to push computing to mobile handsets for clients in the transportation, insurance, financial, and medical industries, integrating legacy systems with modern mobile hardware. He currently is the president of Please note: Programming and schedule subject to change.
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