Tag: Research
Saturday, July 17
11:30 am
to
12:30 pm
Looking for Your Audience
Who is the audience of the alt-weekly these days? What audience should an alt-weekly be seeking? Is there a way to embrace the traditional alt-weekly audience and a new audience? And how does an alt-weekly physically find their target audience and ensure that their newspaper gets to that audience? Keying in on both research and business strategies, Henry Scott, VP and Chief Marketing Officer for Creative Loafing Inc., will address these questions and more in this insightful session.
Speaker:
Henry Scott, Creative Loafing Inc.
Please note: Programming and schedule subject to change.