Toronto 2010

Design & Production Programs

Thursday, July 15
3 pm to 3:45 pm
Opening General Session
Join Michael Hollett, editor and publisher of host NOW Magazine, for a brief welcome to the 33rd Annual Convention,.
Tags: Welcome
4 pm to 5 pm
Design Roundtable
Moderated roundtable discussion that will focus on design issues.
4:30 pm to 5:30 pm
Town Hall Meeting: Admittance of online pubs
Admittance of online publications to AAN would require a bylaws change. Members will have a chance to weigh-in on this potential move at this moderated town hall meeting.
Moderator: Tim Redmond, San Francisco Bay Guardian
Friday, July 16
9 am to 10 am
Seizing Opportunity in a Time of Chaos and Change: Some Inspiration from the Front Lines of Independent Journalism
From Guatemala to Indonesia and Russia to Zimbabwe, Media Development Loan Fund serves independent news outlets that have managed to survive and prosper in countries facing wrenching political and economic transitions, while making critical contributions to the advancement of democratic development there. Harlan Mandel, MDLF's deputy managing director, will share the stories of some of these heroes of journalism and how they seized opportunities during times of chaos and change to build successful news businesses. Perhaps these stories can offer some hope and inspiration for all independent news publishers as they navigate this challenging time of dramatic change for the whole news industry.
Speaker: Harlan Mandel, Media Development Loan Fund
2 pm to 3 pm
Redesigning? Don't just aspire. ATTACK.
Gone are the days when redesign meant new fonts, maybe a new logo, perhaps moving things around or jazzing up your covers. Today, any relevant redesign starts with a question of revenue. What innovations can we design to pull in new advertisers, retain those at risk, or lure back those lost? How do we create new editorial "WOW" -- probably on a shoestring -- to anchor those premium spots? How do we pull in the sales teams as early as possible, devise marketing messages with punch, and create stronger marriages with editorial? This session will include a look inside the just-launched rethink of Atlanta's Creative Loafing, and a glimpse at the process that may be used at Washington City Paper and other publications contemplating change. 
Speaker: Ron Reason
What on Earth Do You Pull Out of Your Hat Now?
You've been focused on doing more with less, for too long…
In a competitive market that is challenging every assumption and actively reinventing itself from the bottom up, your business model is going through more contortions than you could have dreamed, even five years ago. The only thing you know for sure is your cost structure; your revenue model is completely up in the air. Traditional sources are drying up faster than new ones can be found and tapped, and the only thing you've known for certain is that you've had to cut costs to survive. You must grow your balance sheet and not by acquiring assets or committing to new expenses, but through the contribution and ROI you are receiving from your existing capital base -- primarily your human capital.
Jan van der Hoop of HiringSmart, offers organizations a proven approach to staffing that leads to better business results. He will take you through a step-by-step process that will help you and your organization:
• Understand the factors that drive performance and productivity
• Discover what characteristics separate top performers from poor performers
• Learn how to measure what matters
• Plan concrete steps to improve your top line and your bottom line
Speaker: Jan van der Hoop, HiringSmart
4:30 pm to 5:30 pm
Renaissance or Ruin? Finding Your Way to Opportunity After the Fall
Patricia Martin, expert on commerce and culture, and author of the book, "RenGen: Renaissance Generation," reveals what to expect from the coming cycle of re-birth. Known for using culture as a medium to reach communities of consumers, Martin takes you on a journey to the heart of the social movements forming the next wave of prosperity. Having worked with some of world's most respected brands including Dannon, Discovery Channel, Microsoft and Target, Martin delivers:
• Competitive insight -- Discover how independent news and information fit into the next cycle of cultural change.
• Innovative ideas -- Get insight from the rarely revealed social experiments of Google, Red Bull, Ford Motor and others to engage your audience in new ways.
• Strategic thinking -- Create emotional bonds with your community that translate back to your advertisers.
Speaker: Patricia Martin, LitLamp Communications
Saturday, July 17
9 am to 10 am
iPad: New Opportunities for Content Creators
iPad: It ain't gonna save us...but our papers look great on it, and we can make some money off it! With the launch of the iPad, Apple is creating a third category of mobile devices positioned between smartphones and laptop computers. The bad news is, it's not going to save newspapers by itself. The good news is, our content--and our ads--look fantastic on it. There is money to be made and there's an opportunity for AAN papers to create digital versions of their products with innovative features, such as gps targeted ads and listings, to make the digital paper reading experience profitable and enjoyable to the reader. Hear from both outside experts and AAN papers that are investigating iPad development and business opportunities.
Panelist: Raven Zachary, Small Society
10:15 am to 11:15 am
Mobile Application Development -- Bringing Home the Bacon!
There is a sea-change occurring in the way people are interacting with the internet. More and more, consumers are using mobile devices as their connection to content. The choices facing content providers are as important as they are confusing. What platforms are out there? What devices? Where should I spend my development dollars? And most importantly, How do we make money with this?! This session will explain the current state of mobile use and explore the choices that are out there for AAN papers to move content onto these remarkable devices. We will talk about some of the models for income generation in the mobile world. There is a tremendous opportunity to reach an incredibly large and diverse audience with both content and advertisements. From iDevices to Androids, we will cover what you need to know to make the right choices for mobile development.
Speaker: Brian Gentry, Chilly Primitive, LLC
3:45 pm to 4:45 pm
AAN Convention Fishbowl
Convention what? No, there's no water or goldfish or tiny castles involved, just the unleashed creativity and knowledge of convention attendees. Various forms of "unconference" sessions have become de rigueur at conferences of late, and for good reason: attendees have a lot to offer and interaction enhances learning. Although AAN has a tradition of offering "unconference-type" programming, we'll take it a step further with the fishbowl. Or fishbowls. Attendees will have a chance to submit discussion topics on Thursday and Friday. A facilitator will review the ideas in advance and assist attendees in forming groups and determining the exact style of the fishbowl. There may be one, there may be several. There may be flipcharts, there may not. It may run longer than 4:45 pm. It's up to you! What better way to wrap up the 2010 Convention
Moderator: Susan Percy, MacGrercy Consultants

Please note: Programming and schedule subject to change.

Hosted By
NOW Toronto
NOW Magazine - Everything Toronto

Registration

Deadlines

Sponsors

Pre1
Kostizi
DesertNet Foundation

Exhibitors

MultiAd
MultiAd
MultiAd
Data2Decision
The Media Audit
Advice Goddess
Cole Smithey
Ted Rall
Columbia Journalism School
Copyright © 2010 AAN All rights reserved | Privacy Policy | Comments & Questions |