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Session Details

Saturday, June 09
9:15 am to 10 am
Within the next three years, digital ad revenue will exceed print ad revenue at the local level. The Alternatives may be able to survive as just a print product, but in order to thrive they'll need to morph into a media organization. If you are not on board the digital steamroller, you might wind up under it. Do you know how much local advertisers spend on digital media in your market and how other media ranks in their share of it?
Speaker: Peter Conti, Borrell and Associates

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Detroit's weekly alternative

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