Jonathon Berlin is the graphics editor of the Chicago Tribune and the president of the Society for News Design. He has worked at the San Jose Mercury News, Rocky Mountain News and The Times of Northwest Indiana, in addition to the Tribune. He's been a design director and designer, a graphics editor and artist. He's worked days and nights, sports, features and news. He's rolled out Web sites and redesigns. Invented new publications and fixed old ones. He lives in downtown Chicago with his wife, two boys and dog, and he tries to do one marathon a year.

Mike Rich is the art director at Redeye, a sib of the Trib and the official Jersey Shore/Dance Moms paper of record. Since joining the team in 2006 he has designed hundreds of covers, photographed hundreds of bands and been personally told off by Edward Norton. He's a huge fan of delicious sandwiches, biking and biking for delicious sandwiches.