Phillip Beswick has 30 years experience in media research, sales and sales management. His research experience includes a stint as TV research director for the largest TV broadcaster in Canada, Baton Broadcasting. Subsequently he took on responsibilities in national sales, serving some of Canada's largest ad agencies in Toronto. After three years managing sales for an Ottawa radio station he opened Birch Radio's Canadian operation. Eventually Phillip left Toronto for New York as senior VP group sales for Birch/Scarborough Research and helped build the company into a major radio ratings and qualitative research company. In 1993, he joined The Media Audit as EVP with local market and group sales responsibilities. Working with media from small local operators to the country's largest  media companies, Phillip helps the media substantially increase their revenues by matching their strengths to the market needs.is executive vice president of The Media Audit.