Sessions Tagged: Monetization
Helen will talk about why and how media salespeople must become marketing subject experts. You will hear how new media has turned marketing on its head, the new sales and marketing funnel, social media's impact on print, how to meet advertiser and agency expectations, and advertising metrics and research.
Then, get inspired by local activist Grace Lee Boggs. "Most Americans have a very short-range idea of history," Boggs said recently. The long-range perspective that Boggs brings is that of an activist-philosopher, who steps back to see mass production as a 100-year-old enterprise, capitalism as a few hundred years old, and a city like Detroit in the context of evolution. A one-time associate of Marxist philosopher C.L.R. James, a Detroiter for more than half a century, Boggs' books "Living for Change: An Autobiography" and more recently "The Next American Revolution" have energized activists to think about our cities in fresh ways, to ask how we "rebuild, redefine, and respirit them as models of twenty-first century, self-reliant and sustainable multicultural communities."
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