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Sessions Tagged: Monetization

Thursday, June 07
1 pm to 4 pm
Professor Jeremy Rue will kick-off with a presentation of the tablet and mobile ecosystem and trends to watch. Then, Helen Berman, president of the Berman Media Sales Institute, will conduct a workshop which will cover selling the benefits of cross-media packages and expanding print sales skills into multi-media environments.

Helen will talk about why and how media salespeople must become marketing subject experts. You will hear how new media has turned marketing on its head, the new sales and marketing funnel, social media's impact on print, how to meet advertiser and agency expectations, and advertising metrics and research.

Speakers: Jeremy Rue, UC Berkeley Graduate School of Journalism and Helen Berman, Berman Media Sales Institute
1:15 pm to 2:15 pm
Find out about the technology you can't live without. Learn what everyone is using, how well it's working, and where you're wasting your money. Discussion based on a 2012 technology survey of every AAN website and with participation of the audience.
Moderator: Anton Gelman,
2:45 pm to 3:45 pm
If you've gone digital but don't have video -- you haven't gone digital. Find out how AAN members are tackling digital with photo and video, the resources available to you, and the new AAN Content Exchange that lets you create your own iReport, share video with other papers, and develop a revenue stream through licensing. If you have ever asked yourself -- "How do we increase engagement and make more revenue from our digital presence?" -- this session is for you.
Speaker: Anton Gelman,
Friday, June 08
9 am to 10:15 am
Matt Thompson will deliver a lively talk: Why the alternative press was invented for the Internet - Alternative Newsweeklies pioneered a voice and style that's come to reflect the best of digital culture - irreverent, authentic and passionate. Now, in the age of Wikileaks, what can the alts learn from the Awl, while retaining their mission and brand.

Then, get inspired by local activist Grace Lee Boggs. "Most Americans have a very short-range idea of history," Boggs said recently. The long-range perspective that Boggs brings is that of an activist-philosopher, who steps back to see mass production as a 100-year-old enterprise, capitalism as a few hundred years old, and a city like Detroit in the context of evolution. A one-time associate of Marxist philosopher C.L.R. James, a Detroiter for more than half a century, Boggs' books "Living for Change: An Autobiography" and more recently "The Next American Revolution" have energized activists to think about our cities in fresh ways, to ask how we "rebuild, redefine, and respirit them as models of twenty-first century, self-reliant and sustainable multicultural communities."

Speakers: Matt Thompson, NPR and Grace Lee Boggs
10:30 am to 11:15 am
Will Sullivan is the self-described Nerd-in-Chief at the news and technology blog, chosen by Harvard University's Nieman Journalism Lab as one of the 10 Best "Future of Journalism" blogs. Sullivan pushes the boundaries of craft journalism and multimedia storytelling in his writing, teaching and techie pursuits. This lively session will address emerging tech tools, how they can make your reporting better, and even ways to monetize them.
Speaker: Will Sullivan, Lee Enterprises Inc.
Big money attaches to national marketing campaigns. But how to break into the big leagues? This session offers advice for building relationships with local digital marketing and online advertising agencies in order to leverage national dollars through test campaigns, promotions and a fresh approach to mobile marketing.
Speakers: Sarah Kotlova, Digitaria and Robby Robbins, Santa Barbara Independent
11:30 am to 12:30 pm
From monetizing Facebook contesting to online ticketing, third party social media management, online inventory reselling, white label phenomenon and the evolution of dating and deals sites. Who is making money where in the digital world of NTR. Join us for this Pecha Kucha session showcasing the best ideas from the industry. Want to present? Let us know.
Host: Blair Barna, Charleston City Paper
1:45 pm to 2:45 pm
Experts Neil Chase and Tim Ruder will lead this interactive session on new digital revenue ideas that can be implemented fast and easily -- we'll talk tools, partners, re-using existing resources and everything in between. And, once you have that great idea -- how do you get it to market? We'll also cover training your staff, motivating digital salespeople and how to think about staffing for more digital revenue.
Speakers: Neil Chase, Federated Media and Tim Ruder, Perfect Market, Inc.
2:15 pm to 2:45 pm
So you finally decided it was time to spruce up your old static site, create a FB page, assign someone on your team to tweet and you've gone mobile -- but let's face it -- so have all your competitors and their moms. Now it's time to really engage those loyal and new readers -- fast! This session will look at proven methods to get those eyeballs back.
Speaker: Andre Gaulin, Agility Inc.
3:15 pm to 4 pm
Wayne Kramer, noted guitarist, songwriter and film and television composer will speak about the city of Detroit, music and community activism.
Speaker: Wayne Kramer
4 pm to 5:30 pm
Moderated roundtable discussions.
Saturday, June 09
9:15 am to 10 am
Within the next three years, digital ad revenue will exceed print ad revenue at the local level. The Alternatives may be able to survive as just a print product, but in order to thrive they'll need to morph into a media organization. If you are not on board the digital steamroller, you might wind up under it. Do you know how much local advertisers spend on digital media in your market and how other media ranks in their share of it?
Speaker: Peter Conti, Borrell and Associates
10:15 am to 11 am
TED speaker and researcher at Harvard's Berkman Center Ethan Zuckerman will present innovative quantitative data on understanding media ecosystems, including how digital and analog are working together, questions of inclusion and exclusion in media dialog and ways to think about attention and influence.
Speaker: Ethan Zuckerman, Center for Civic Media at MIT
11:15 am to 12:15 pm
The 10 best moneymaking event ideas that we haven't heard before (Best Of, Earth Day Festival, Music Festival) and that you can do in almost any market (No Amateur Porno or Weiner Dog Races).
Moderator: Josh Gross, Boise Weekly
Panelists: Don Eggert, Seven Days and Jeff Lawrence, Dig Publishing
12:15 pm to 1:45 pm
2 pm to 3:15 pm
Consultant Tina Barnes will answer key questions about the mobile opportunity: Is mobile considered an advertising medium? What are users doing on mobile devices and how do I target them? When and how do I advertise to mobile users? And most important -- how can I sell it?
Speaker: Tina Barnes
3:30 pm to 5 pm
Author/comedian Baratunde Thurston will keynote the final day of festivities at the 2012 AAN Convention in Detroit.

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