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Sessions Tagged: Monetization
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- Design | Edit | General | Management | Monetization | Web
Thursday, June 07
1 pm
to
4 pm
Professor Jeremy Rue will kick-off with a presentation of the tablet and mobile ecosystem and trends to watch. Then, Helen Berman, president of the Berman Media Sales Institute, will conduct a workshop which will cover selling the benefits of cross-media packages and expanding print sales skills into multi-media environments.
Helen will talk about why and how media salespeople must become marketing subject experts. You will hear how new media has turned marketing on its head, the new sales and marketing funnel, social media's impact on print, how to meet advertiser and agency expectations, and advertising metrics and research.
Speakers:
Jeremy Rue, UC Berkeley Graduate School of Journalism and Helen Berman, Berman Media Sales Institute
Jeremy Rue is a lecturer at the UC Berkeley Graduate School of Journalism. He serves in a dual capacity for the school; as a multimedia instructor for the Knight Digital Media Center and as a co-instructor for a Carnegie-Knight funded program called News21. Before teaching, Jeremy previously worked as a multimedia journalist for the Oakland Tribune, where he helped produced Not Just a Number, an immersive interactive project that humanized the historically high 2006 homicide rate in Oakland. The project won Online News Association's Knight Award for Public Service in 2007. Jeremy has also worked as a photojournalist for a number of publications, including The Fresno Bee, The Modesto Bee and the Duluth News-Tribune in Minnesota. He also worked as a reporter for the Selma (Calif.) Enterprise, where he covered city government, courts and crime. Jeremy is the recipient of the 2007 Dorothea Lange Fellowship for his photo documentary work on migrant farm workers in the California Central Valley. He has experience with Adobe Flash/ActionScript, HTML/CSS, JavaScript/AJAX, Unix, PHP and a variety of other scripting languages.
Helen Berman is president of the Berman Media Sales Institute and a brilliant, one-of-a-kind, strategic thinker and problem-solver. With Helen, there’s no cookie-cutter, heard-it-all-before presentation. No jargon. No dull lectures. Instead, Helen Berman steps in and reframes your media sales issues in ways you never considered. With laser-beam precision, she penetrates to the heart of your biggest sales dilemmas, and you get solutions you can act on immediately.
1:15 pm
to
2:15 pm
Find out about the technology you can't live without. Learn what everyone is using, how well it's working, and where you're wasting your money. Discussion based on a 2012 technology survey of every AAN website and with participation of the audience.
Moderator:
Anton Gelman, Cont3nt.com
2:45 pm
to
3:45 pm
If you've gone digital but don't have video -- you haven't gone digital. Find out how AAN members are tackling digital with photo and video, the resources available to you, and the new AAN Content Exchange that lets you create your own iReport, share video with other papers, and develop a revenue stream through licensing.
If you have ever asked yourself -- "How do we increase engagement and make more revenue from our digital presence?" -- this session is for you.
Speaker:
Anton Gelman, Cont3nt.com
Friday, June 08
9 am
to
10:15 am
Matt Thompson will deliver a lively talk: Why the alternative press was invented for the Internet - Alternative Newsweeklies pioneered a voice and style that's come to reflect the best of digital culture - irreverent, authentic and passionate. Now, in the age of Wikileaks, what can the alts learn from the Awl, while retaining their mission and brand.
Then, get inspired by local activist Grace Lee Boggs. "Most Americans have a very short-range idea of history," Boggs said recently. The long-range perspective that Boggs brings is that of an activist-philosopher, who steps back to see mass production as a 100-year-old enterprise, capitalism as a few hundred years old, and a city like Detroit in the context of evolution. A one-time associate of Marxist philosopher C.L.R. James, a Detroiter for more than half a century, Boggs' books "Living for Change: An Autobiography" and more recently "The Next American Revolution" have energized activists to think about our cities in fresh ways, to ask how we "rebuild, redefine, and respirit them as models of twenty-first century, self-reliant and sustainable multicultural communities."
Speakers:
Matt Thompson, NPR and Grace Lee Boggs
Matt Thompson is an editorial product manager at NPR, where he's helping to coordinate the development of 12 niche, local websites in conjunction with NPR member stations. He is also an adjunct faculty member at the Poynter Institute, having completed a four-year term on the organization's National Advisory Board in 2010. He currently serves on the board of the Center for Public Integrity. Before coming to NPR, Matt served as an interim online community manager for the Knight Foundation. From 2008 to 2009, he was a Donald W. Reynolds Fellow at the Reynolds Journalism Institute; his explorations in building context into news websites have been widely cited in discussions about online journalism's future. He came to RJI from his position as deputy web editor for the Minneapolis Star Tribune, where he led the creation of the Edgie-award-winning, socially networked arts-and-entertainment website vita.mn, as well as managing other technology and interactivity-related projects for StarTribune.com. Matt moved to the Star Tribune after serving as the first online reporter/producer for the Fresno Bee, winning first- and third-place Best of the West awards in 2004 for his multimedia projects. At the Bee, he led an internal advisory committee exploring the paper's strategies for acquiring new audiences. He worked at the Poynter Institute from 2003-04 as the Naughton Fellow for Online Reporting and Writing. While at Poynter, he and his colleague Robin Sloan produced the Flash movie EPIC 2014, a picture of the media past set 10 years in the future, which was written up in the New York Times, Financial Times, USA Today, the Guardian, on MSNBC, and elsewhere. Matt graduated with honors in English from Harvard College in 2002, after writing his senior thesis on the television show "Buffy the Vampire Slayer." Outside of work, he blogs at Snarkmarket.com, has completed one Twin Cities Marathon, and is itching to get ready for another.
10:30 am
to
11:15 am
Will Sullivan is the self-described Nerd-in-Chief at the news and
technology blog Journerdism.com, chosen by Harvard University's Nieman
Journalism Lab as one of the 10 Best "Future of Journalism" blogs.
Sullivan pushes the boundaries of craft journalism and multimedia
storytelling in his writing, teaching and techie pursuits. This lively
session will address emerging tech tools, how they can make your
reporting better, and even ways to monetize them.
Speaker:
Will Sullivan, Lee Enterprises Inc.
Will Sullivan is the director of mobile news for Lee Enterprises Inc. and was previously a 2010-2011 Donald W. Reynolds Journalism Fellow at the University of Missouri, where he studied mobile, tablet and emerging technologies. Before that, he was the interactive director of The St. Louis Post-Dispatch where he lead the organization's mobile, social and multimedia initiatives. Sullivan was recently selected by Editor and Publisher as one of 2012's "25 under 35" innovative young journalism leaders. Sullivan's work has won more than a dozen professional awards from organizations including the Online News Association, Society for News Design and National Press Photographer Association; projects he's worked on have twice been declared finalists for the Pulitzer Prize and twice been named to Editor and Publisher's annual list of "10 That Do It Right." His personal website,
Big money attaches to national marketing campaigns. But how to break into the big leagues? This session offers advice for building relationships with local digital marketing and online advertising agencies in order to leverage national dollars through test campaigns, promotions and a fresh approach to mobile marketing.
Speakers:
Sarah Kotlova, Digitaria and Robby Robbins, Santa Barbara Independent
Sarah Kotlova is an account director at Digitaria and a specialist in interactive marketing. She seeks to create a user-centric culture for her agency and clients, bringing the voice of the customer in impactful ways into each marketing and advertising initiative. Sarah's experience includes building brands and business online for clients such as BumbleBee Foods, WD-40, Webster Bank, Intel Classmate PC, Covad, OAG (Official Airline Guide), and Philosophy. Prior to joining Digitaria, Sarah was the Vice-President of Strategy and Account Services for Geary Interactive, and Account Director for Whittmanhart in Los Angeles and Philadelphia, where her clients included Anheuser-Busch, Kellogg’s Special K, Johnson & Johnson (REMICADE (infliximab) and K-Y), Epson, Avery, Guidant and Kashi. When she can drag herself away from the computer, she also enjoys travel.
Robby Robbins is the multimedia sales manager at the Santa Barbara Independent. With nearly 25 years in the newspaper industry, he brings his straightforward, no-nonsense, ever-changing approach to staff and product management. With time spent in the daily world and now at his second Independent, he has pretty much tried it all and kept what works. Robby served on the AAN board of directors from 2002 to 2009.
11:30 am
to
12:30 pm
From monetizing Facebook contesting to online ticketing, third party social media management, online inventory reselling, white label phenomenon and the evolution of dating and deals sites. Who is making money where in the digital world of NTR. Join us for this Pecha Kucha session showcasing the best ideas from the industry. Want to present? Let us know.
Host:
Blair Barna, Charleston City Paper
1:45 pm
to
2:45 pm
Experts Neil Chase and Tim Ruder will lead this interactive session on new digital revenue ideas that can be implemented fast and easily -- we'll talk tools, partners, re-using existing resources and everything in between. And, once you have that great idea -- how do you get it to market? We'll also cover training your staff, motivating digital salespeople and how to think about staffing for more digital revenue.
Speakers:
Neil Chase, Federated Media and Tim Ruder, Perfect Market, Inc.
Neil Chase is senior vice president for editorial at Federated Media, where he works with more than 100 of the best independent publishers on the web and oversees custom publishing projects for major clients. He has worked as an editor and page designer at a number of news organizations, including stints as managing editor at CBS MarketWatch and continuous news editor at The New York Times, and for five years he was an assistant professor at Northwestern University's Medill School of Journalism. Neil has also been a consultant for dozens of companies and publications.
2:15 pm
to
2:45 pm
So you finally decided it was time to spruce up your old static site, create a FB page, assign someone on your team to tweet and you've gone mobile -- but let's face it -- so have all your competitors and their moms. Now it's time to really engage those loyal and new readers -- fast! This session will look at proven methods to get those eyeballs back.
Speaker:
Andre Gaulin, Agility Inc.
Andre Gaulin is a Toronto-based technologist with a focus on emerging technology. Currently, he is the director of agility solutions at Agility Inc. Andre is a graduate of the University of Toronto with a specialist degree in Geography and Geographic Information Systems. Early in his career, Andre transitioned into the world of web development and has never looked back. He has had the pleasure of delivering award-winning solutions for some of Canada's biggest media and entertainment companies including MuchMusic, CTV, Cineplex Entertainment, and the NHLPA to name a few. Andre's focus on usability, information architecture, the mobile web, and rich broadband media have allowed him to transform high level concepts into successful and engaging online properties.
3:15 pm
to
4 pm
Wayne Kramer, noted guitarist, songwriter and film and television composer will speak about the city of Detroit, music and community activism.
Speaker:
Wayne Kramer
Wayne Kramer is a songwriter whose reputation writing music for film and television now risks supplanting his legend as one of the world’s stellar guitarists. Rolling Stone lists him as one of the top 100 guitarists of all time.
4 pm
to
5:30 pm
Saturday, June 09
9:15 am
to
10 am
Within the next three years, digital ad revenue will exceed print ad revenue at the local level. The Alternatives may be able to survive as just a print product, but in order to thrive they'll need to morph into a media organization. If you are not on board the digital steamroller, you might wind up under it. Do you know how much local advertisers spend on digital media in your market and how other media ranks in their share of it?
Speaker:
Peter Conti, Borrell and Associates
Peter Conti is executive vice president at Borrell and Associates. Peter received the Interactive Advertising Bureau’s (IAB) 2010 Service Excellence Award for his dedication and leadership in helping educate local marketers and ad agencies in 2009. He has been engaged in traditional and online business start-ups for more than 20 years. After selling a retail business in late 1996, he began work in Richmond, Va., on one of the first e-commerce marketplaces for a 1,000+ member local merchants association. Peter joined Landmark Communications Inc. in 1998 to develop and manage the highly successful Richmond.com Web site. He has also served as director of interactive media for Media General’s Publishing division with shared responsibility for the online convergence effort of publishing and broadcast sites.Peter has been an adjunct professor at Virginia Commonwealth University’s School of Business teaching Global Internet Marketing. He attended the International Studies program at the University of Lund, Sweden, and holds a bachelor’s degree in Radio, TV & Film from the University of Maryland.
10:15 am
to
11 am
TED speaker and researcher at Harvard's Berkman Center Ethan Zuckerman will present innovative quantitative data on understanding media ecosystems, including how digital and analog are working together, questions of inclusion and exclusion in media dialog and ways to think about attention and influence.
Speaker:
Ethan Zuckerman, Center for Civic Media at MIT
Ethan Zuckerman is director of the Center for Civic Media at MIT, and a principal research scientist at MIT's Media Lab. His research focuses on the distribution of attention in mainstream and new media, the use of technology for international development, and the use of new media technologies by activists.With Rebecca MacKinnon, Ethan co-founded international blogging community Global Voices. Global Voices showcases news and opinions from citizen media in over 150 nations and thirty languages, publishing editions in twenty languages. Through Global Voices and through the Berkman Center for Internet and Society at Harvard University, where he served as a researcher and fellow for eight years, Ethan is active in efforts to promote freedom of expression and fight censorship in online spaces. In 2000, Ethan founded Geekcorps, a technology volunteer corps that sends IT specialists to work on projects in developing nations, with a focus on West Africa. Previously Ethan helped found Tripod.com, one of the web's first "personal publishing" sites. He blogs at http://ethanzuckerman.com/blog and lives in the Berkshire Mountains of western Massachusetts, with his wife, son and a small, fluffy cat.
11:15 am
to
12:15 pm
The 10 best moneymaking event ideas that we haven't heard before (Best Of, Earth Day Festival, Music Festival) and that you can do in almost any market (No Amateur Porno or Weiner Dog Races).
Moderator:
Josh Gross, Boise Weekly
Panelists:
Don Eggert, Seven Days and Jeff Lawrence, Dig Publishing
Don Eggert is creative director and associate publisher of Seven Days. Although he spends most of his time designing and project-managing web projects and marketing initiatives, Don still finds some time to oversee five designers and manage the office IT. When he's not working, he likes to build things and watch Bravo with his partner and pet dachshunds, Edna & Trixie.
12:15 pm
to
1:45 pm
2 pm
to
3:15 pm
Consultant Tina Barnes will answer key questions about the mobile opportunity: Is mobile considered an advertising medium? What are users doing on mobile devices and how do I target them? When and how do I advertise to mobile users? And most important -- how can I sell it?
Speaker:
Tina Barnes
Tina Barnes With over 20 years of experience in digital and mobile advertising,
3:30 pm
to
5 pm
Hosted By
Detroit's weekly alternative
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