AAN West2010

Speakers' Bios

Thomas Burke
Thomas Burke is a media lawyer and partner with Davis Wright Tremaine LLP in San Francisco. For 20 years, he has represented media clients in the trial and appellate courts in newsroom-related libel, invasion of privacy and intellectual property litigation. Mr. Burke's internet practice encompasses all aspects of internet content liabilities including Section 230, DMCA, online disabilities and privacy issues. Mr. Burke is a regular columnist on internet legal issues for the California Newspaper Publisher's Association. He and his firm filed influential amici briefs on behalf of the media in the closely-watched Fair Housing Council of San Fernando Valley v. Roommates.com appeal before the Ninth Circuit Court of Appeals (addressing the scope of Section 230 protection for online speech) and the Bank Julius Baer v. Wikileaks.org (leaked confidential documents) internet law matters.
Steve Buttry is C3 Innovation Coach for Gazette Communications, guiding the company’s pursuit of the Complete Community Connection, Steve's vision for a new business model for local media companies. He joined The Gazette and GazetteOnline as editor in 2008 and directed coverage of a flood that was the biggest natural disaster in Iowa history. The Gazette staff won the Sigma Delta Chi Award for deadline reporting for its flood coverage. Steve has spent 38 years in journalism, starting his senior year of high school as a sports writer at The Evening Sentinel in Shenandoah, Iowa. He has been a reporter, editor and writing coach for the Des Moines Register, Kansas City Star and Times, Minot Daily News and Omaha World-Herald. Steve has pursued his journalism career in newsrooms, news stories and events in 43 states, eight Canadian provinces, Russia, Ecuador, Germany, Ireland, Japan, Mexico, Saudi Arabia and Venezuela. He has taught journalists and media executives in more than 300 newsrooms, seminars, conferences, universities and webinars. Before joining The Gazette, he spent three years with the American Press Institute, focusing mostly on teaching and research in the Newspaper Next innovation project. He remains affiliated with API, conducting the Upholding and Updating Ethical Standards seminar series.  
Colin Fleming
Colin Fleming is a Solutions Engineer at Adobe Systems. Colin applies his knowledge of photography, 3D, design, print production, prepress, and software to provide appropriate workflow solutions for Adobe customers. His work involves speaking to and helping a variety of customers including cartographers, medical illustrators, many ad and design agencies, and publishing and print media outlets. Before joining Adobe, Colin was a freelance trainer specializing in workflow conversions to InDesign and Creative Suites. He has taught intense, high-level classes in design and production techniques since 1999 which covered many Adobe and former Macromedia applications. Colin helped write and review a number of Adobe Certified Expert exams, and then had to take them. He is an Adobe Certified Instructor in many Adobe Creative Suites applications, Adobe Acrobat, Lightroom, and a Suites Master Instructor. Colin has presented at events including the Association of Medical Illustrators, the North American Cartographic Information Society, ICON, HOW, and MacWorld.
Patrick Mersinger
Patrick Mersinger joined Creative Loafing as senior director of Interactive in 2007. Leading the charge with new strategies, products and training, he has engineered and overseen a 500% increase in digital sales. Patrick started at IWCO Direct in Minnesota selling direct marketing services to Fortune 500 clients when he was transferred to Washington, D.C., where he spent five years working in business development. In 2005, Patrick went to buySAFE, a start up organization in Arlington, Va., where he managed the top 50 clients representing $200 million in annual client sales. At buySAFE, Patrick launched cross-promotional marketing programs with key strategic partners including eBay, Overstock, Tias, DOBA, Zoovy and Miva. He was recognized as top revenue producer for Q2 and Q3 of 2006 before he moved with the Vice President of Overstock to Bid4Assets where he launched the private auction platform to supplement their Government Auction program.Within the first four months there Patrick was increased online auction potential revenue by 1200% while also  negotiating and promoting key partnerships with Infopia, ChannelAdvisor, Marketworks.
Doug Moore
Doug Moore has been the Vice President of Human Resources at Printing Industries of California since 1985. He assists the members of the Printing Industries Associations of Northern, Southern and San Diego, California. He grew up at the Press-Enterprise in Riverside, California. He was the Personnel Manager there from 1973 to 1979. Doug graduated with a Bachelor's degree from Cal Poly Pomona in 1969. He currently teaches a Plant Management class in the Printing Technology Bachelor's program at Cal State Los Angeles. He assists over 2700 members in California in all aspects of Human Relations and labor laws and regulations, both Union and Non-Union companies.
Contact information: doug@piasc.org
323-728-9500, ext. 218 (Los Angeles)
800-479-7837  ext. 218 (San Francisco)
800-449-4898 (San Diego)
Stephen Pia
Stephen Pia founded COACH MEdia in 1999. He works with media sales teams and individuals to strengthen their sales skills, develop an effective sales process, and enhance their communication and negotiation skills in support of Integrated Selling. In addition to scheduled training, coaching and assessment programs, Stephen provides customized on-demand coaching to reinforce the concepts he has taught and provide support in specific sales situations.  Companies like Time Inc.'s Business & Finance Network, Google, eBay, Gartner, CMP Media, CNET and IDG have utilized Stephen Pia to help them achieve their sales goals. Prior to founding COACH MEdia, Stephen spent 16 years in media sales as both a sales professional and a sales leader, including 10 years at Ziff-Davis Media in numerous positions including Senior Vice President of Sales.  Throughout his career, Stephen has excelled at selling, managing sales teams, creating sales organizations, and coaching sales professionals to higher levels of performance. In addition to his corporate sessions, Stephen is a frequent presenter at industry events and association meetings.  He has delivered presentations at events like IAEM's Expo! Expo! and several IAEM Chapter meetings, SISO, MAGS Southeast, Florida Magazine Association, Folio Show, and Folio Summit. He consistently receives high scores from attendees, as measured by the event organizers, on his delivery skills and session content.
Charmaine Wagenseller serves as Continental Commercial Group's VP of Sales and Marketing for Northern California. Charmaine has been involved in the commercial credit and debt recovery industry most of her adult life. Charmaine has extensive experience in both the collection and marketing side of the commercial collection business. CCG has represented a large cross-section of the commercial credit community, and accordingly, Charmaine has a deep understanding of the various terms, conditions and traditions in various industries.  She has actively solicited and developed relationships with Fortune 500 Companies as well as medium size to smaller businesses.
Once a prospect becomes an active client of CCG, Charmaine is active along with the collection and administrative personnel in problem-solving and assisting with status issues and any other needs clients may have.
Contact information: cw@ccg2.com
Phone (510) 483-3433
David Walker
David Walker currently manages SouthComm Digital, LLC as a standalone digital agency supporting SouthComm Communications, a suite of Alternative news weeklies and niche publications. Prior to SouthComm David held a similar role at Creative Loafing Media and has at his disposal relationships with multiple digital ad networks, Ad Exchanges and technology partners. From interest based displays to multiple retargeting tactics to video solutions SouthComm Digital supplies their markets ability to scale in the digital space. David understands the challenges and opportunities in the ALT world having been a long time employee of Washington City Paper where he held the position of Advertising Director up until 2010. He led WCP and then all 5 CL markets to achieve their digital sales objectives, including training and establishing best practices in digital sales. David lives in Washington DC with his wife and two young sons.
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